ESPN and the NBA Team Up for the First Time on New “Victory Goggles”

Tied to this year’s NBA championship finals.

Fashion
3,208 Hypes 0 Comments

As the NBA continues to celebrate its 75th anniversary – most recently collaborating with luxury giant Louis Vuitton on its trophy case and capsule collection – the organization is announcing a new joint venture with ESPN, for its “Victory Goggles.”

The newly designed accessory item arrives in gold-covered, large-framed goggles. Done stylishly, the construction of the goggles comprises a gold-accented and mirrored front, with sleek gold trim and a black, stretch-fabric outer band. Additionally, the band incorporates a diamond-shaped emblem with a centered “NBA 75” logo along with ESPN’S logo.

As a prize, the winning team will receive the goggles, which were conceptualized by Arts & Letters Co. and created by Matador Project.

Discussing the partnership, ESPN’s Vice President of Sports Marketing, Emeka Ofodile, said: “We knew we wanted to take our partnership with the NBA to the next level for the 75th anniversary season, and we felt like developing customized victory goggles would be a great touch.”

“It represents the final leg of a long journey for everyone from us at ESPN to fans to the players and staff of the winning team, and we’re looking forward to watching whoever wins celebrate in style,” she added.

Stay tuned to the remaining NBA final games, to see which team walks away with the Larry O’Brien trophy and “Victory Goggles.”

In case you missed it, Swedish shirt brand ETON partnered with Fred Segal for a limited-edition capsule collection.

Read Full Article

What to Read Next

The Golden State Warriors Are Your 2021-22 NBA Champions
Sports

The Golden State Warriors Are Your 2021-22 NBA Champions

The team’s fourth title in eight years.

STARTER Teams up With NBA China For Latest SS22 Collection
Fashion 

STARTER Teams up With NBA China For Latest SS22 Collection

Presented by NBA China
Honoring the country’s streetball community.

NBA YoungBoy and Quavo Team Up for New Track “Don’t Rate Me”
Music

NBA YoungBoy and Quavo Team Up for New Track “Don’t Rate Me”

The song is possibly part of NBA YoungBoy’s upcoming LP.


Campaign Imagery for the Louis Vuitton x NBA Collab Releases To Celebrate Its Third Drop This Season
Fashion

Campaign Imagery for the Louis Vuitton x NBA Collab Releases To Celebrate Its Third Drop This Season

Featuring its new travel trunk for the Larry O’ Brien trophy.

PLEASURES and Dan Witz Come Together for an Artful Capsule
Fashion

PLEASURES and Dan Witz Come Together for an Artful Capsule

Centered around the artist’s ‘Orgy (Big),’ 2016 painting.

Take a Look at the Ominous First Trailer for 'The Hunger Games: The Ballad of Songbirds and Snakes'
Entertainment

Take a Look at the Ominous First Trailer for 'The Hunger Games: The Ballad of Songbirds and Snakes'

The prequel hits theaters in November 2023.

Johnny Depp Announces He Is Working on a New Album With Jeff Beck
Music

Johnny Depp Announces He Is Working on a New Album With Jeff Beck

Shortly after the Amber Heard defamation trial.

Benny The Butcher Hops on Kendrick Lamar's "We Cry Together" for "Welcome to the States"
Music

Benny The Butcher Hops on Kendrick Lamar's "We Cry Together" for "Welcome to the States"

The BSF head also launched a fundraiser for the victims of the May 2022 Buffalo mass shooting.

A North American Release Date for 'Dragon Ball Super: Super Hero' Surfaces
Entertainment

A North American Release Date for 'Dragon Ball Super: Super Hero' Surfaces

Set your calendars.


Take an On-Foot Look at the AMBUSH x Nike Air Adjust Force "White/Black"
Footwear

Take an On-Foot Look at the AMBUSH x Nike Air Adjust Force "White/Black"

Celebrating ’90s basketball styling.

'Borat 2' Star Maria Bakalova Joins 'Guardians of the Galaxy Vol. 3' Cast
Entertainment

'Borat 2' Star Maria Bakalova Joins 'Guardians of the Galaxy Vol. 3' Cast

Director James Gunn called the Oscar-nominated actress “incredible.”

Jayson Tatum's "Taco Jay" Colorway Hits the Air Jordan 36
Footwear

Jayson Tatum's "Taco Jay" Colorway Hits the Air Jordan 36

Originally found on an Air Jordan 34 PE in 2020.

Post Malone Announces 'Twelve Carat Toothache' Listening Experience
Music

Post Malone Announces 'Twelve Carat Toothache' Listening Experience

Exclusive to Rotation on Amazon Music.

Nike Lets the Air Max Plus Shine in "Metallic Copper"
Footwear

Nike Lets the Air Max Plus Shine in "Metallic Copper"

Reminiscent of the Air Tuned Max “Celery.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.