Missoni's Apple Watch Straps Feature the House's Signature Patterns and Colors

New vibrant options for a luxurious update.

Fashion
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Your Apple Watch can now be fashionably elevated with Missoni’s launch of their first range of Apple Watch compatible straps.

The drop brings the realms of fashion and technology together by giving the classic tech accessory a stylish spin. Each band displays Missoni’s traditional emblems, such as the brand’s signature vibrant zigzag pattern and Missoni lettering.

Showing off a distinctive combination of colors and textures, each iteration is assured to be unique to the wearer. The straps consist of leather, metal, and multi-hued fabrics and can fit the Series 1 to Series 7 case ranges.

Missoni rang in this new collection by hosting an exclusive event at their flagship in Milan, where artist Gio Pastori hand-painted personalized versions of the straps for attendees.

The Missoni Apple Watch Strap collection is now available on bloomingdales.com, nordstrom.com, and saksfifthavenue.com.

In related news, Apple is rumored to unveil the iPhone 14 and Airpods Pro 2 this September.

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Kayla Curtis Evans Editor

Kayla Curtis-Evans is an editor and writer with 7 years of experience, currently serving as an editor across both Organic and Branded Content at Hypebeast. She’s been at Hypebeast for four years, helping to execute interviews and features, conceptualize editorial and social-first franchises, and cover events. Her editorial interests cover a range of categories, from fashion, to culture, to sustainability, in which she has a formal background.

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