SER.O.YA Designed a Pre-Fall 2022 Collection That’s Inspired by the Tropics

Focusing on sand, sun and seaside vibes.

Fashion
1,385 Hypes 0 Comments

As the Creative Director of a burgeoning brand, Ohad Seroya has his work cut out for him. Positioning his eponymous label, SER.O.YA, amongst the milieu of noteworthy design entities, he’s aiming to turn up the heat for Pre-Fall 2022 with a tropical-inspired collection.

SER.O.YA’s way with knits is deconstructed and delicate, and provides a form-fitting silhouette for its wearer. For PF22 those designs arrive in saturated colors from bright yellow, powder blue, wheat and cinnamon brown, while soft hoodies (with matching cotton shorts), distressed denim cut-offs, silk button-ups and relaxed trousers also make an appearance in the collection. And in addition to menswear, a bevy of paired womenswear offerings are available as well.

Reflecting on the island flare that went into constructing his recent collection, Seroya says, “For Pre-Fall 2022, we embark on a journey across the deep blue. Inspired by the nautical waves of nature, pieces are designed with an escape state-of-mind.”

“Never sacrificing comfort for style, we add an aquatic twist to elevated wardrobe essentials,” he adds.

Launching in June, SER.O.YA’s new PF22 collection will be available on its website.

In other news, Louis Vuitton’s Cruise 2023 show held a science-fiction element at its core.

Read Full Article

What to Read Next

LOEWE Pre-Fall 2022 Presents a Portrait of Playfulness
Fashion

LOEWE Pre-Fall 2022 Presents a Portrait of Playfulness

Starring Anthony Hopkins, Kaia Gerber and more.

Wood Wood Looks to Seattle's '90s Music Scene for Pre-Fall 2022
Fashion

Wood Wood Looks to Seattle's '90s Music Scene for Pre-Fall 2022

Utilizing era-specific design techniques including lithograph printing and thermographic reproduction.

Louis Vuitton Unveils “Daybreak” Men’s Pre-Fall 2022 Residency in Soho
Fashion

Louis Vuitton Unveils “Daybreak” Men’s Pre-Fall 2022 Residency in Soho

Marking Virgil Abloh’s final capsule for the heritage house.


Louis Vuitton Releases Virgil Abloh-Designed Pre-Fall 2022 LV Driver Loafers
Footwear

Louis Vuitton Releases Virgil Abloh-Designed Pre-Fall 2022 LV Driver Loafers

The first-ever driving moccasins designed by Abloh.

Superblue and JR Launched an Ambitious AR Community Network Called 'JR Reality'
Art

Superblue and JR Launched an Ambitious AR Community Network Called 'JR Reality'

Made in conjunction with Niantic.

Jekeun SS22 Showcases the Visceral Vibrancy of Being a Wallflower
Fashion

Jekeun SS22 Showcases the Visceral Vibrancy of Being a Wallflower

Featuring manipulated silhouettes and re-interpreted tailoring.

Nike Morphs Its N7 Free Crater Trail Into a Mule
Footwear

Nike Morphs Its N7 Free Crater Trail Into a Mule

This colorful take could just be your Summer go-to.

Colin Kaepernick Is Scheduled to Workout for the Las Vegas Raiders
Sports

Colin Kaepernick Is Scheduled to Workout for the Las Vegas Raiders

His first NFL workout since being exiled from the league.

Calvin Harris Taps Former Collaborator Dua Lipa for New Track “Potions”
Music

Calvin Harris Taps Former Collaborator Dua Lipa for New Track “Potions”

Showing fans on TikTok how the song came together.


Air Jordan 13 Pops Up With the "French Blue" Motif
Footwear

Air Jordan 13 Pops Up With the "French Blue" Motif

Jordan Brand adds another clean colorway to its Summer repertoire.

A New "Weird Al" Yankovic Graphic Novel Is Coming
Entertainment

A New "Weird Al" Yankovic Graphic Novel Is Coming

Featuring cartoon illustrations for 20 of his parody tracks.

Jacob & Co. Astronomia Solar Bitcoin Is a Horological Monument to Crypto
Watches

Jacob & Co. Astronomia Solar Bitcoin Is a Horological Monument to Crypto

Complete with currency symbol, flying tourbillon and rocketship to the moon.

ENGINEERED GARMENTS and Suicoke Unveil Debut Collaboration
Footwear

ENGINEERED GARMENTS and Suicoke Unveil Debut Collaboration

Coming in two colorways.

ASUS’ ROG Swift Is a 500 Hz Monitor Designed for Fast-Paced Action Games
Gaming

ASUS’ ROG Swift Is a 500 Hz Monitor Designed for Fast-Paced Action Games

Pushing refresh rates to new limits.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.