LOEWE Pre-Fall 2022 Presents a Portrait of Playfulness

Starring Anthony Hopkins, Kaia Gerber and more.

Fashion
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If it’s one thing about LOEWE, the Spanish luxury house loves to play with color. In the spirit of this expanded livelihood, the brand presents its playful Pre-Fall 2022 campaign.

Shot by renowned German fine art and fashion photographer Juergen Teller, the campaign features Welsh actor Anthony Hopkins, American model Kaia Gerber, Saudi Arabian musician Alewya, Japanese Paralympic athlete Maya Nakanishi and American sculptor Lynda Benglis. With this wide-ranging creative group, the world was the stage for the new campaign – shot in several cities.

To convey the spirit of unlimited playfulness, the cast brought ready-to-wear garments and accessories to life in a beauty salon, a bubble-filled bathtub, a gym, outside by the pool, a beige-colored art studio and more. Specifically, the campaign showcases collection pieces like a white sheepskin coat, multicolored knitwear, a herringbone coat with a medley of oversized silver buttons, sculptural tops and more.

As always, a standout of any LOEWE offering is its leather goods. This time around, the campaign features the Amazona 16 Square bag, Large Flamenco Clutch bag, Small Puzzle Edge bag, Anagram Tote bag and the Anagram Studs T Tote bag – appearing in shades of tangerine, black cherry, butterscotch, lime, dusty green, eye-catching metallics and more.

Check out the fun-filled images in the gallery above. LOEWE’s Pre-Fall 2022 collection is set to land online and in boutiques soon.

In related news, Rick Owens launches a collaborative capsule with Venetian artist Swamp God. 

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