Levi’s® Celebrates the 501® Jean With an Immersive Experience in London

Launching May 20.

Fashion 
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May 20 marks the 149th anniversary of the iconic 501® denim jean. To celebrate the brand’s signature silhouette, Levi’s® is set to host a dedicated 501® experience at its London Regent Street flagship store.

This season, Levi’s® has partnered with five creatives who embody the spirit of the 501® for its “501®: The Number That Changed Everything” campaign. Featuring Barbie Ferreira, Hailey Bieber, Marcus Rashford, Peggy Gou and A$AP Nast, each person reflects on their own personal relationship with the iconic jean.

Utilizing projection mapping technology brought to life with sound, light and movement — the full sensory experience takes visitors on an immersive journey through a living mood board that explores the new global 501® campaign.

Watch the “501®: The Number That Changed Everything” campaign visuals above. Alternatively, you can find more information on the brand’s website.

To visit the unique immersive experience, head over to the Levi’s® flagship store from May 20 at the following address:

Levi’s®
176 Regent St.
London, W1B 5TJ

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