May 20 marks the 149th anniversary of the iconic 501® denim jean. To celebrate the brand’s signature silhouette, Levi’s® is set to host a dedicated 501® experience at its London Regent Street flagship store.
This season, Levi’s® has partnered with five creatives who embody the spirit of the 501® for its “501®: The Number That Changed Everything” campaign. Featuring Barbie Ferreira, Hailey Bieber, Marcus Rashford, Peggy Gou and A$AP Nast, each person reflects on their own personal relationship with the iconic jean.
Utilizing projection mapping technology brought to life with sound, light and movement — the full sensory experience takes visitors on an immersive journey through a living mood board that explores the new global 501® campaign.
Watch the “501®: The Number That Changed Everything” campaign visuals above. Alternatively, you can find more information on the brand’s website.
To visit the unique immersive experience, head over to the Levi’s® flagship store from May 20 at the following address:
176 Regent St.
London, W1B 5TJ