Salehe Bembury’s Natural Aesthetics Inspire Concepts Dubai In-Store Installation
For the launch of his second Crocs collection.
As Crocs continues to expand its captivating influence across the globe, the footwear giant teams up with Concepts Dubai to bring its second collection with Salehe Bembury to the eyes of the Middle East.
Streetwear retailer Concepts have orchestrated a number of sneaker launches since its opening in 1996, with its unique visual storytelling bringing creative visions to life. For the new Salehe Bembury x Crocs collaboration, the retailer doesn’t hold back its imaginative creation, constructing a dedicated, botanic-inspired installation in its Dubai store and accompanying exclusive shoe boxes for the release.
Playing on the natural themes of the collaborative range, Concepts focuses the special release around the wild environment. Inside the center of the store, a walk-through terrarium is built with a glass paneled floor that reveals the Salehe Bembury Pollex Clogs amongst rocks and intertwining plants. Each of the three alternative colorways are also exhibited in plant-wrapped podiums across the space.
The exclusively-designed shoe boxes take notes from the in-store installation with wood chippings, branches, and colored cacti. All boxes are finished with double branding and engraved names of the models: “Urchin”, “Crocodile” and “Stratus”.
Keep up to date with the latest sneaker drops on Concepts Dubai via its webstore.
Be sure to check out the special Crocs installation in Concepts Dubai at the following address:
Concepts
39 Al Safa St
Al Wasl, Dubai
