CIDERGIRL Drops “Hikosen” Music Video With DHL FAST-TRACK

HYPEBEAST speaks to the J-pop band on the latest partnership.

Music 
683 Hypes 0 Comments

Spotlighting emerging acts across the world, DHL’s FAST-TRACK program is its new venture into the music realm. For the latest episode, the global logistics brand has partnered with Tokyo-based J-pop collective CIDERGIRL.

As the third act to join the initiative, DHL has created a conceptual music video for the band’s single “Hikosen” from the album series SODA POP FAN CLUB. With the track’s lyrics referencing airships, adapting the single into a music video was a perfect fit for DHL. Inspired by anime, the visuals follow the protagonist Lily’s journey on a quest to unveil the contents of a mysterious package.

HYPEBEAST spoke with Yurin, Tomo and Fujimura of CIDERGIRL to discuss the band’s formation, creative process as well as the latest partnership with DHL.

HYPEBEAST: Tell us about your journey into music? How did you form CIDERGIRL?

Yurin: We met on the Internet and formed the group to perform a live show.

Fujimura: The band was formed by us three who had been working as creators on the Internet at the behest of our acquaintances. Although we originally recognized each other’s works, Yurin and I met for the first time on the day of our debut rehearsal as a band.

Tomo: I met Yurin and Fujimura when making music using VOCALOID. I had the same vision as the band and thought that with them I could expand my music.

What is the one thing that connects you all as a band?

Y: We must like each other’s music.

T: We’re all good friends, also composing and arranging music is a mutual hobby for us.

F: We are not a typical boy band. Each of us has a completely different personality and character, and I think that balance is just right.

What unique qualities do each of you bring to the creative process?

Y: We all write songs, so we basically follow what the composer wants to do.

T: The person who wrote the lyrics for each song leads the production and performs it in the studio based on their concept.

F: We often share our opinions and decide on the direction of the project. For music videos, we sometimes expand on the image of the songwriter.

Why do you keep your identity hidden?

CG: We do not show our faces in order to cut out unnecessary information and have the audience concentrate on our music.

In what ways do your surroundings influence CIDERGIRL’s aesthetic?

Y: Each of us have different roots, such as punk and metal, that’s why CIDERGIRL cannot be created by one individual.

T: I have been publishing my work on the Internet for some time, and I think the idea for CIDERGIRL was born from a combination of my admiration for rock band sounds.

F: Since each of us have completely different musical and movie inspirations, we’ve been able to create three different views of the world.

How does it feel to take your music to a global audience?

Y: I don’t really feel it yet, but I hope to be able to perform live and produce music for people outside of Japan soon. DHL FAST-TRACK is helping us reach a global audience through the program and that’s really exciting.

T: I honestly feel happy because I’ve always wanted to bring music to a variety of people.

F: I have always believed music is a common language that can be enjoyed even if you don’t speak the same language. I look forward to seeing what feelings are sparked from people around the world when they listen to our music thanks to DHL.

What is the meaning behind the single “Hikosen”?

T: Each song is produced with the hope that it will make a difference in someone’s life. I feel like we were able to pack in all the feelings we wanted to convey so I hope that the song will trigger people to pursue their dreams.

F: We created this work with the feeling that we could become an airship aka “Hikosen” and fly to the people who are waiting for us right now.

“Hikosen” is from your third album. Why is now the right time to drop the music video?

Y: When DHL approached us about their FAST-TRACK project, we thought it would be a perfect fit for the theme of delivery.

T: This song is filled with the concept of delivering music and our dreams to the world just like DHL does. It felt exactly right for this project and led us to partner to create the music video.

F: From the title, I thought it would fit perfectly with the theme of “Going Beyond the Sea to Deliver Music”.

What is the concept behind the video?

CG: Using an animated music video, you will be able to immerse yourself in our music from various perspectives with a worldview that cannot be expressed in a live-action video.

Check out the visuals to CIDERGIRL’s “Hikosen” above. To find more information on DHL’s FAST-TRACK program, visit the dedicated website.

Read Full Article

What to Read Next

'Fast X' Reunites Han With Mazda RX-7 From 'The Fast and the Furious: Tokyo Drift'
Automotive

'Fast X' Reunites Han With Mazda RX-7 From 'The Fast and the Furious: Tokyo Drift'

The duo gets together once again after 16 years.

Fivio Foreign Drops New Track and Music Video “London Freestyle”
Music

Fivio Foreign Drops New Track and Music Video “London Freestyle”

Arriving a few months following his Kanye West-assisted debut album.

Rico Nasty Drops New Track and Music Video “Skull Flower”
Music

Rico Nasty Drops New Track and Music Video “Skull Flower”

From her forthcoming LP ‘Las Ruinas.’


Burger King Austria's "Pride Whopper" Is Not Sitting Well With Fast Food Goers
Food & Beverage

Burger King Austria's "Pride Whopper" Is Not Sitting Well With Fast Food Goers

The burger features a same-side bun.

HBO and Mark Ruffalo Face Lawsuit Over Fire During Filming of 'I Know This Much is True'
Entertainment

HBO and Mark Ruffalo Face Lawsuit Over Fire During Filming of 'I Know This Much is True'

The settlement amount was not specified.

Aaron Donald Is the First Active Athlete to Sign With Donda Sports
Sports

Aaron Donald Is the First Active Athlete to Sign With Donda Sports

Following the footsteps of Antonio Brown.

The Air Jordan 1 '85 Returns in a "Panda" Colorway
Footwear

The Air Jordan 1 '85 Returns in a "Panda" Colorway

Timeless two-tone basketball shoes.

Gramicci and Randomevent Go "Road Rafting" for SS22
Fashion

Gramicci and Randomevent Go "Road Rafting" for SS22

Delivering a range of bright multi-purpose activewear.

Goodsmile Company Previews Berserker Armor-Clad Guts Figure
Toys

Goodsmile Company Previews Berserker Armor-Clad Guts Figure

Shown at the annual One Hobby tradeshow.


Disney+ Announces the Return of Ahsoka and Qui-gon Jinn in New Animated Series 'Star Wars: Tales of the Jedi'
Entertainment

Disney+ Announces the Return of Ahsoka and Qui-gon Jinn in New Animated Series 'Star Wars: Tales of the Jedi'

Liam Neeson is set to return as Qui-Gon for the anthology series.

Milwaukee Bucks Assistant Coach Darvin Ham Named New Head Coach of Los Angeles Lakers
Sports

Milwaukee Bucks Assistant Coach Darvin Ham Named New Head Coach of Los Angeles Lakers

Replacing Frank Vogel.

Adidas Relaunches Zinedine Zidane's 2002 Predator Mania
Footwear

Adidas Relaunches Zinedine Zidane's 2002 Predator Mania

Celebrating the midfielder’s iconic Champions League-winning volley.

Nike Air Force 1 Low Arrives in White and Taupe Colorway
Footwear

Nike Air Force 1 Low Arrives in White and Taupe Colorway

Another crisp rendition for the summer rotation.

Taika Waititi's 'Star Wars' Film Could Release in Late 2023
Entertainment

Taika Waititi's 'Star Wars' Film Could Release in Late 2023

As revealed by Lucasfilm exec Kathleen Kennedy.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.