Adidas Originals Drops its Futuristic Oznova Runners
As part of its phygital OZWORLD lineup.
Following the launch of a new OZWORLD metaverse experience which allows users to create their own personality-based avatars and try on different silhouettes such as the Ozweego and Ozelia, adidas Originals now releases the physical version of the futuristic Oznova sneakers. The upcoming pairs arrive in a layered mix of suede, synthetics, and semi-translucent rubber with wavy purple accents stretching across the sides and rounded laces.
Reflective piping is added around the toebox and pill-shaped tabs are fixed vertically on the tongue. An Adiplus platform midsole unit incorporating distinct ripple cutout patterns and semi-translucent rubber outsoles round out the design.
The adidas Originals Oznova is now available at the adidas website, HBX, and other select retailers for $158 USD.
Elsewhere in footwear, Nike’s Air VaporMax Plus arrives in vibrant “University Blue.”
