TUMI Launches New “ATLAS” Fragrance for Men

Leading travel and luxury lifestyle brand TUMI has announced the arrival of its latest men’s fragrance, titled ATLAS [00:00 GMT]. Marking the fourth installment of men’s scent for the label.

The brand themed the new fragrance on exclusivity and escape, imagining a clock set at ‘0’ allowing the wearer to disconnect from the world and reconnect with himself. “ATLAS” comprises top notes of citrus including Florida grapefruit and Italian bergamot, along with heart notes of ginger, geranium, and labdanum.

Additionally, base notes of Haitian and Japanese vetiver, moss, and Indian sandalwood are combined for extra elements of depth, smokiness and freshness.

Commenting on the development and introduction of the fragrance, TUMI’s Creative Director Victor Sanz, says, “Continuous sources of inspiration for us are travel and how the world is headed towards an optimistic future.”

“That energy was channeled into the development of a bold and fresh scent. It embodies that optimism and forward-thinking excitement,” he added.

ATLAS [00:00 GMT] is now available in 100ml bottle size and retails for $110 USD. The new scent can be purchased at TUMI retail stores, Neiman Marcus or on the brand’s website.

Meanwhile, British shoe company DUKE + DEXTER heats up the footwear market with its new SS22 collection.