Lack of Guidance Looks to Pre-Match For Its SS22 Campaign
Featuring its Roberto Tracksuit and Ronald Polo.
Fresh from the unveiling of its most recent collection last month, Amsterdam-based imprint Lack of Guidance returns to showcase its Spring/Summer 2022 campaign, which hones in on the pre-match side of football.
Inspired by the culture and nostalgia that surrounds football, Lack of Guidance has garnered a loyal cult following since its inception in 2016, and has linked up with the likes of LAW Magazine, Too Hot Limited and LN-CC in recent years. Now, presenting its latest stand alone collection, the label hones in on the sport’s pre-match element, which sees models clad in the brand’s latest seasonal offering.
The brand’s Roberto Tracksuit takes center stage throughout and is paired with a Ronald Polo, also from the SS22 collection, while footwear arrives courtesy of Amsterdam-based reseller Vilis Vintage.
Take a look through the campaign in the slideshow above and shop the collection via the Lack of Guidance webstore.
In other news, Manchester United and Adidas have recruited Peter Saville for its “Pulsebeat” collection.