KFC Crafts Italian Leather "Wrapuette" Bag to Hold Its New Twister Wrap
“It’s called fash-hen, sweetie, look it up.”
From “finger-lickin’ good” nail polish to fried chicken gaming consoles, KFC has been pushing creativity when it comes to its marketing endeavors. This time around, the fast-food giant is heading back into the world of fashion to promote its Twister Wrap.
Named the “Wrapuette,” KFC has created a luxurious limited-edition bag that holds your Twister Wrap and keeps it warm. Calling it “FASH-HEN,” the Wrapuette is made from Italian leather and is handcrafted by Savile Row artisans. It references the popular Y2K Baguette bag and features a Colonel Sanders logo at the front, and a metal KFC keychain.
Playing on the price of a Twister Wrap — £1.98 GBP during its promotional week — the Wrapuette is waitlist only with a price tag of £198 GBP. All proceeds from the sale are set to go towards the KFC Foundation.
In other food news, Mountain Dew Flamin’ Hot is returning.
