Hélas Keeps It Classic For First Web-Exclusive Capsule
Decorated with cultural nods and XXL logos.
Following the unveiling of its retro-infused Spring 2022 collection, French label Hélas returns to inaugurate its all-new web-exclusive drop format with a concise twelve-piece capsule.
Designed to offer its community a myriad of drops and collaborations exclusively via its website throughout the year, Hélas hones in on what it’s become renowned for as it douses classic styles with cultural nods and its epochal XXL logos.
Divided into two parts, the “HELAS ONLY” set comprises two tie-dye sets and two long-sleeved tees with illustrations from photographer Franco Vaccari, while the “MEDUSE” set sees two tees and two hoodies displayed with iconography around Hélas’ umbrella motif.
Take a look at the full twelve-piece collection in the campaign imagery above, and shop each piece exclusively via the Hélas webstore from April 20, 10am (CET).
In other news, Julia Fox has starred in Supreme’s SS22 campaign by Harmony Korine.
