Daily Paper Launches Its “Protect Paradise” SS22 Collection and Campaign
Supporting the Mauritian Wildlife Foundation.
Directional menswear label Daily Paper has become known for its elevated streetwear and plush staples. Yet, for Spring/Summer 2022 the brand pushes forward with sustainability and awareness for its new “Protect Paradise” collection.
As a capsule for men and women, the collection takes inspiration from the island of Mauritius and its expansive nature. Items are made from 100% organic cotton, and screen printed with “low-impact ink and natural dyes.” Standout pieces include black logo-laden pants, earth-toned trousers fashioned into a crop-top, and black graphicized snap-front bomber jackets.
Graphic T-shirts and floral printed shorts round out the collection, while item packaging, tags, and care labels are all biodegradable to help cement the brand’s approach to sustainability. Additionally, Daily Paper has teamed up with the Mauritian Wildlife Foundation and will donate a part of the collection’s proceeds to the organization’s island preservation efforts.
The “Protect Paradise” collection will be available globally on April 22 at Daily Paper’s New York, Amsterdam, and London flagship stores, select retailers and on the brand’s website.
Elsewhere in fashion, Taylor Bennett dropped his new limited-edition “Be Yourself” capsule collection with Champion.
