Tekla Showcases Spring by the Sea With Spring 2022 Bedwear Campaign
As well as introducing new stripes and colors to the collection.
Tekla has followed up its seasonal sleepwear release by adding new colors and designs to its bedwear range with the launch of its Spring 2022 collection. The new pieces continue the label’s use of stripes, as well as translating designs from Tekla’s poplin sleepwear collection into its percale bedding.
Two striped colors make the switch from sleepwear to bedding, with the Hopper Stripes and Boro Stripes both used, while the Mallow Pink percale design has been relaunched with fresh white double stripes. Elsewhere, the Spring 2022 bedwear collection also sees the debut of the new “Island Blue” solid colorway for the bedding items.
To launch the collection, Tekla has released a set of campaign imagery shot in Thy on Denmark’s northwestern coast. The campaig — shot by Sarah Stenfeldt — shows the collection against Thy’s coastline, with its harsh sea, strong winds and long beaches.
The full Spring 2022 collection of bedding is available now from the Tekla web store.
In other design news, Magniberg recently launched its first ever collection of blankets.
