TAG Heuer’s Latest Collection Keeps You Connected

The next generation of luxury smartwatches.

Watches
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Luxury watchmaker TAG Heuer unveils the Connected Watch, its latest smartwatch collection.

Arriving in two iterations: the slimline 42mm model boasts a sapphire glass box enclosed within a rounded steel case, giving an infinite screen effect. Fusing TAG Heuer’s horological heritage with the technical features of a sports watch, the larger 45mm watch differs evidently with its black ceramic bezel providing optimal durability. Interchangeable straps in steel, leather or rubber are available as add-ons to both versions, coming in a variety of colorways to suit any style.

With an internal Wear OS powered by Google offering brand-new tools such as guided workouts, users also have the ability to customize their existing exercise routines. As well as the watches being water-resistant for up to 50 meters, on-screen animations and prompts mean there’s no need to carry a smartphone or look at a TV for workouts thanks to the TAG Heuer Sports app.

For more information and to purchase the latest TAG Heuer Connected Watch collection check out the brand’s website.

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Angelee Kholia Creative Editor

Angelee Kholia is a Creative Editor focused on telling the stories behind commercial campaigns for brands such as Nike, The North Face, BMW, Belstaff and Asahi. Her experience working in UK’s cross-section of fashion, culture and art has enabled her to bring a unique lens to partnership content, particularly features and deep dives as well as interviews with next-gen creative talent.

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