Studio Underd0g Turns Eggplant April Fools' Joke Into Charity Fundraiser

The mechanical chronograph drops on April 1.

Watches
1,481 Hypes 0 Comments

British Microbrand Studio Underd0g has turned last year’s April Fools’ joke into this year’s charity fundraising watch.

Founder Richard Benc posted his concept for an Eggplant-inspired watch on the brand’s Instagram on April 1 2021, the joke included mention of real Aubergine skin being used on the dial that would “wrinkle beautifully over time” with the watch’s smoked textured dial recalling the purple and green color palate of the vegetable.

One year later and a version of the watch – minus any reference to real Aubergine skin – is back as a 50-piece limited edition chronograph in collaboration with watch website, Fratello Watches. All profits from the £500 GBP (approximately $660 USD) watch will go to Cancer Research UK towards research into testicular cancer.

April Fools' Joke From 2021 Finds Favor With Microbrand's Instagram Followers

Studio Underd0g has based its brand on colorful modern dials coupled with mechanical ST-1901 chronograph movement from Chinese movement maker, Seagull. The Chinese Airforce purchased the tooling and technical drawings for the Swiss Venus Cal.175 chronograph movement in the early 1960s and Seagull has been making them ever since. Each watch is inspected, demagnetised and, where necessary, regulated in the UK before shipping, along with its own report card.

The watch, which is supplied on a calfskin strap handmade by The Strap Tailor, drops on April 1 at 10AM EST via a password protected launch page. Those wishing to place an order will need to sign-up to Fratello’s newsletter, which will send out the password before the drop. Orders are being processed on a first come, first basis and limited to one watch per order.

In other watch news, Bulgari claims the world record for thinnest mechanical watch with its Octo Finissimo Ultra.

Read Full Article

What to Read Next

Tiffany & Co. Makes Its April Fool's Joke a Reality With Release of Gold TiffCoins
Fashion

Tiffany & Co. Makes Its April Fool's Joke a Reality With Release of Gold TiffCoins

Priced at $9,999.99 USD.

Everything Dropping at Palace This Week
Fashion

Everything Dropping at Palace This Week

Featuring “P” branded hoodies and puffer pants.

Wrist Check: Cincinnati Bengals Quarterback Joe Burrow Gifts Entire Offensive Linemen Customized Iced-Out G-Shocks
Watches

Wrist Check: Cincinnati Bengals Quarterback Joe Burrow Gifts Entire Offensive Linemen Customized Iced-Out G-Shocks

Enlisting jewelry designer Leo Frost.


Levi's and BEAMS Unveils Super Wide Denim Jacket and Jeans
Fashion

Levi's and BEAMS Unveils Super Wide Denim Jacket and Jeans

Featuring a stretched Levi’s back patch.

Reebok by Pyer Moss Collection 4 Champions Your Inner God
Fashion

Reebok by Pyer Moss Collection 4 Champions Your Inner God

With the first drop set for March 26.

The Last Jeff Koons x BMW M850i Gran Coupé Art Car Is Heading to Christie's New York
Automotive

The Last Jeff Koons x BMW M850i Gran Coupé Art Car Is Heading to Christie's New York

The auctioned car is the only one that’s artist signed and all profits will be donated to ICMEC.

Nike Air Max Plus Receives the "Grape" Treatment
Footwear

Nike Air Max Plus Receives the "Grape" Treatment

Insoles are decorated with grape icons and Nike branding.

Columbia Delves Into The Archives For Its Field Creek Capsule
Fashion

Columbia Delves Into The Archives For Its Field Creek Capsule

Capturing the brand’s outdoor DNA and utility heritage.

‘Blade Runner: Black Lotus’ To Receive Sequel Comic Book Series
Entertainment

‘Blade Runner: Black Lotus’ To Receive Sequel Comic Book Series

Hitting shelves on June 1.


Maserati's Compact Grecale SUV Will Be the Brand's First All-Electric Car
Automotive

Maserati's Compact Grecale SUV Will Be the Brand's First All-Electric Car

The EV will arrive in 2023 following the launch of the 530 HP V6 and accompanying four-cylinder offerings.

Dominic Calvert-Lewin Shares a Lesson on Defining Your Personal Style
Sports 

Dominic Calvert-Lewin Shares a Lesson on Defining Your Personal Style

Presented by Braun
HYPEBEAST sits down with the Everton footballer to explore how he marries fashion and grooming.

Official Images of the Air Jordan 13 "Brave Blue"
Footwear

Official Images of the Air Jordan 13 "Brave Blue"

Essentially a mid-cut variation of the original Air Jordan 13 Low from ‘98.

G-SHOCK Captures Ethereal Accents With Midnight Fog Collection
Watches

G-SHOCK Captures Ethereal Accents With Midnight Fog Collection

Presented by G-Shock
A metal body distinctly inspired by dissipating night fog.

Nike Celebrates Air Max Day With Three Regional Exclusive Air Max 1s in This Week's Best Footwear Drops
Footwear 

Nike Celebrates Air Max Day With Three Regional Exclusive Air Max 1s in This Week's Best Footwear Drops

The Air Jordan 3 “Muslin,” adidas YEEZY BOOST 700 “Wave Runner” and Nike Dunk Low “Vintage Green” are also dropping.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.