You Can Now Customize Your Own Prada America's Cup Sneakers With AC Factory
Go wild with colors or play it safe with your own take on a classic pair.
The Prada America’s Cup was first released in 1997 in light of the Luna Rossa team’s participation in the 30th edition of the namesake sailing competition, and has since gone on to become a staple silhouette in the luxury house’s footwear roster, and now 25 years later you can finally make your own versions thanks to AC Factory.
Prada‘s AC Factory allows customers to choose from the lace-up iteration or the velcro strap version and customize almost every detail on the shoe. Starting with patent or smooth leather, Prada’s tool will let you choose the color of the overlays, backtab, mesh underbody, upper overlay, lining, and sole unit, before allowing you to add two of your initials to the heels in a choice of black, white, or silver.
Naturally, red Prada branding runs down the tongue and along the height of the signature heel. You can opt for a muted colorway or something incredibly loud, thus deviating from many of the traditional pairs that Prada makes itself. Regardless, AC Factory lets you stand out from the rest, and you can do so by heading to the online program now.
Prada America’s Cup AC Factory shoes retail for £850 GBP or $1,100 USD.
In other news, Givenchy has dropped a space-age Monumental Mallow.
