Slam Jam Exclusively Drops Demon's Mysterious SS22 Poyana Range

Referencing everything from prehistoric life to minerals and Dolomitic muscular formations.

Footwear
2,113 Hypes 2 Comments

Demon was founded in 1963, but when it returned in 2020 under the Creative Direction of Alberto Deon it came with an all-new vision, one which captured the eye of Luca Benini‘s Slam Jam. Now, the Milanese imprint has become the exclusive stockist of Demon’s SS22 line, offering special iterations of the brand’s signature Poyana silhouette.

Inbetween a boot and a sneaker, the Poyana is handcrafted in Italy using hardwearing and tactile materials that help to give the style its utilitarian aesthetic, enhanced by angular shapes found on the heel and profile. For SS22, Demon wanted to elevate the Poyana — “The idea is to use the upper as a canvas on which to lay out the material, left plain and absolute. This enables the visual and tactile qualities to take the stage and tell their story,” said Deon.

As a result, Demon presents the Poyana “Mammut,” a pair evoking prehistoric energy, while the “Quarz” sports a ripstop upper finished with a mottled overlap of suede and reflective treatments. A mineral aesthetic adorns the “Coal Rip-Stop” offering, while the “Reflex” version utilizes its rip-stop upper to the best ability by enhancing it in 3M that reminisces Dolomitic muscular formations and ancient glaciers.

Regardless of the style you opt for, each comes with reflex sock webbing, a rounded toe with eFoam Protection Binding, waterproof double lasting, speed lacing in metal hardware, and a Vibram sole unit. Take a look at the campaign above and shop the range on Slam Jam.

For equally futuristic footwear, take a look at the Givenchy Monumental Mallow in reflective silver.

Read Full Article

What to Read Next

SUNNEI Unveils Additional SS22 Drop
Fashion

SUNNEI Unveils Additional SS22 Drop

Featuring the brand’s debut beachwear collection.

Hélas Heads to Catalonia for Drop 1 of SS22
Fashion

Hélas Heads to Catalonia for Drop 1 of SS22

Taking inspiration from the coastal lifestyle and summer heat.

Hélas Unveils Expanded Classics for SS22 Drop 2
Fashion

Hélas Unveils Expanded Classics for SS22 Drop 2

Inspired by old French architecture, the 1847 painting “Les Romains de la décadence” by Thomas Couture and more.


AMBUSH Drops SS22 Statement Accessories
Fashion

AMBUSH Drops SS22 Statement Accessories

Arriving as the safety pin bracelet, pill bracelet, and key holder.

S’YTE Presents Collision of Cultures in SS22 Collection
Fashion 

S’YTE Presents Collision of Cultures in SS22 Collection

Presented by S'YTE
Playing on the duality of yin and yang.

SpaceX's Starlink Raises Prices for Both Hardware and Subscriptions
Tech

SpaceX's Starlink Raises Prices for Both Hardware and Subscriptions

The company blames “excessive levels of inflation.”

Mr. Saturday Partners With Ontario Lottery and Gaming Corporation to Release "Dream Drop" Capsule
Fashion

Mr. Saturday Partners With Ontario Lottery and Gaming Corporation to Release "Dream Drop" Capsule

Each apparel piece can be scanned to redeem one $5 CAD lottery ticket per week for a year.

DC and Marvel Unveil LGBTQ+ Projects and Variant Covers Ahead of Pride Month
Entertainment

DC and Marvel Unveil LGBTQ+ Projects and Variant Covers Ahead of Pride Month

Celebrating inclusivity and diversity through their superheroes.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Telfar, NOCTA, Rick Owens x Aesop, Palace and more.


World No. 1 Tennis Player Ashleigh Barty Announces Retirement at Age 25
Sports

World No. 1 Tennis Player Ashleigh Barty Announces Retirement at Age 25

Calling it quits as a three-time Grand Slam winner.

Ethereum Co-founder Vitalik Buterin Warns of Cryptocurrency's Dystopian Potential
Tech

Ethereum Co-founder Vitalik Buterin Warns of Cryptocurrency's Dystopian Potential

Expressing his concern over the negative public perception of crypto.

Shazam’s New Feature Allows Users To Find Artists’ Concerts by Shazaming Their Song
Tech

Shazam’s New Feature Allows Users To Find Artists’ Concerts by Shazaming Their Song

Launched in partnership with Bandsintown.

Lanvin Group Plans To Go Public in SPAC Deal
Fashion 

Lanvin Group Plans To Go Public in SPAC Deal

Expecting to also open over 200 new stores by 2025.

Elon Musk Reveals Details Surrounding Tesla's Upcoming Master Plan 3
Tech

Elon Musk Reveals Details Surrounding Tesla's Upcoming Master Plan 3

Including details about SpaceX, The Boring company and more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.