Pusha T's Arby's Track Reportedly Generated Approximately $8.2 Million USD in Ad Exposure

The “Spicy Fish Diss” was aimed at McDonald’s Filet-O-Fish sandwich.

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Earlier this week, Pusha T dropped a diss track taking aim at McDonald’s for Arby’s spicy fish commercial. The “Spicy Fish Diss Track” was meant to poke fun at McDonald’s famous Filet-O-Fish in an attempt to elevate Arby’s latest fish sandwich.

Pusha’s involvement with Arby’s commercial proved to be a viral success and even helped the fast-food chain garner some new exposure. Darren Rovell took to Twitter to report that according to Apex Marketing, King Push’s “Spicy Fish Diss Track” gave the fast-food restaurant chain over $8 million USD in advertising equivalent. To be exact, the day after the song’s release, Arby’s received $8,203,272 USD equivalent in advertising exposure. The diss track towards McDonald’s does not come as a surprise, as Push has long had beef with the restaurant. In 2016, the artist claimed he was behind the McDonald’s “I’m Lovin’ It” jingle and always wished he had “more stake” in the song.

In response to his success with the track, Pusha T took to Twitter to release a couple of bars from a seemingly unreleased track, “Critics he’s out of his mind, Haters he’s outta his prime…yet, always where the money’s at like lottery signs…” Take a look below at the responses and the report.

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