PUMA Suede Returns to Its Brazilian Roots in Short Documentary

‘A Onda do Break’ unpacks the Break’s Wave movement in Largo São Bento.

Footwear 
3,343 Hypes 1 Comments

In collaboration with Mad Lab Rats, PUMA reconnects with its Brazilian roots in the short documentary A Onda do Break, which follows Brazil’s subversive b-boy and b-girl groups in Largo São Bento.

The German sportswear brand introduced its Suede lineup in 1968 and has seen over 50 years of continued innovation and design, with notable collaborations traversing the rise of street style. In commemoration of its Suede legacy, PUMA celebrates the late ‘80s breakdancing scene in the city of São Paulo, where the emergence of hip-hop, funk and graffiti art radicalized creative communities and pioneered Brazil’s major breakdance crews: Back Spin, Crazy Crew, Nação Zulu and Street Warriors.

Rallying the support of hip-hop tycoons like Doze Green (Rocksteady Crew), Nelson Triunfo, Thaíde, DJ Hum and OSGEMEOS — an art collective comprised of twin brothers Otavio Pandolfo and Gustavo Pandolfo — PUMA reconnects with the communities responsible for spearheading breakdancing into the 2024 Paris Olympics. “A Onda do Break,” which translates to “The Break’s Wave,” documents the organized weekly demonstrations in the center of São Paulo, the biggest city in South America, where leading performers invaded the city square in hopes of platforming b-boy and b-girl groups.

Capturing the excitement of young creatives gathered in the city square, dancing, beatboxing and networking with like-minded creatives, the documentary showcases the communal spirit of breakdancing and its infiltration into mainstream culture. Glances of the PUMA Suede appear in frame as performers pop-and-lock to bouncy drum breaks — the iconic silhouette now ubiquitous with Brazil’s underground breakdancing collectives. The interconnections between streetwear and radical art throughout Latin America have transcended b-boying and b-girling into a global art form, now recognized by the World DanceSport Federation. On February 21, 2019, the Paris Organizing Committee announced the inclusion of breakdancing as an Olympic sport, adding the event to its 2024 roster.

Watch the short documentary above for a closer look into Brazil’s diverse breakdancing scene, and head over to Puma’s home website to see the latest additions to the Suede lineup.

Read Full Article

What to Read Next

atmos, F-LAGSTUF-F and PUMA Join Hands for a Suede Collaboration
Footwear

atmos, F-LAGSTUF-F and PUMA Join Hands for a Suede Collaboration

The kicks are crafted with alternating hairy suede panels and a palette inspired by New York.

STAPLE Reconnects With PUMA for a Suede "Create from Division" Collabroration
Footwear

STAPLE Reconnects With PUMA for a Suede "Create from Division" Collabroration

The kicks are packed with lotus root tassels hang tags as a nod to Lunar New Year

The PUMA x 'Minecraft' Collab Renders the Video Game's Biomes in the Physical Realm
Footwear

The PUMA x 'Minecraft' Collab Renders the Video Game's Biomes in the Physical Realm

Featuring classic footwear models revamped in a pixelated upper, replete with 3D-generated graphics.


Missoni Returns to Its Roots For SS22 Collection
Fashion

Missoni Returns to Its Roots For SS22 Collection

Reinterpreting icons through a contemporary filter.

Snoop Dogg Signs On to FaZe Clan’s Board of Directors
Gaming

Snoop Dogg Signs On to FaZe Clan’s Board of Directors

Advising on the company on Web3 and gaming.

Salehe Bembury and New Balance Announce the YURT Apparel Drop 2
Fashion

Salehe Bembury and New Balance Announce the YURT Apparel Drop 2

The new range features outdoor-inspired utility garments such as fleece pullovers, utility vests, pocket tees and more.

55 Photographers Are Selling Prints to Raise Funds for Ukraine
Art

55 Photographers Are Selling Prints to Raise Funds for Ukraine

In conjunction with East London creative companies, Have A Butchers and Hempstead May & May Print.

Yinka Ilori Unveils Surrealist ‘We Found Joy’ Installation for Maison Courvoisier
Art

Yinka Ilori Unveils Surrealist ‘We Found Joy’ Installation for Maison Courvoisier

Transporting guests into a summer’s day in Jarnac, France.

Adidas Gives Its ADIZERO ADIOS PRO 2 “Pulse Lime” Update
Footwear

Adidas Gives Its ADIZERO ADIOS PRO 2 “Pulse Lime” Update

Designed for anything between 10km and marathon distances.


New Balance Announces Its Newest CT302 Lifestyle Silhouette
Footwear

New Balance Announces Its Newest CT302 Lifestyle Silhouette

Drawing inspiration from the 327, 237 and 57/40.

‘Dr. Stone’ Manga Ends, Will Receive a Special Bonus Chapter Later This Year
Entertainment

‘Dr. Stone’ Manga Ends, Will Receive a Special Bonus Chapter Later This Year

The manga series wrapped up its final volume on March 6.

The Weeknd To Guest Star in Upcoming 'The Simpsons' Episode
Entertainment

The Weeknd To Guest Star in Upcoming 'The Simpsons' Episode

Premiering on March 20.

Omega Drops New 6,000m-Rated Seamaster Planet Ocean Ultra Deep Collection
Watches

Omega Drops New 6,000m-Rated Seamaster Planet Ocean Ultra Deep Collection

The six-piece collection also debuts the brand’s new O-MEGASTEEL alloy.

Working Class Heroes Highlights Best Stüssy SS22 Pieces
Fashion

Working Class Heroes Highlights Best Stüssy SS22 Pieces

Including a sleek teal sherpa jacket.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.