Byredo’s “De Los Santos” Fragrance Is About Celebrating Life

Including notes of amber, iris root, mirabelle and citrus.

Fashion
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Byredo has unveiled its new fragrance “De Los Santos” which is about celebrating life.

Created as an homage to Día de los Muertos and All Saints’ Day, the new fragrance embodies the power of unity through ceremony. By acknowledging the fleeting notion of life, the new scent celebrates the formation of memories as much as it does life. De los Santos features a harmony of aromas including amber, incense, iris root, mirabelle and notes of citrus.

Last month, Byredo collaborated with Reborn in Color on a series of “Wearable Blankets.” Comprised of 100% recycled down blankets, the oversized garments are washed in bubblegum pink and faded black.

Ranging in price from $196 USD to $276 USD, the new scent is available now on Byredo’s website.

In related news, Billionaire Boys Club and COMME des GARÇONS team up for a limited-edition wallet capsule. 

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