Twitch Looks To Help Streamers Earn Revenue With New Ads Incentive Program
Giving streamers the opportunity to run ads in exchange for a flat rate.
Twitch has launched a new program to help creators derive an income from ad revenue. The initiative — called Ads Incentive Program, or AIP — gives select partners the opportunity to stream for a specific number of hours while simultaneously running ads for a flat monetary rate.
Using the Ads Manager dashboard, those included in the program will have the option to accept incentive offers. An example offer, for instance, would be to stream for 40 hours during the month and run two minutes of ads per hour in exchange for a $100 USD payout.
Once they accept an offer, users will be accepted to stream according to its conditions, though they can still opt-out at any time and receive a prorated payment for the hours already streamed. At the end of the month, streamers can collect their payment from incentives.
In its announcement of the program, Twitch said that it will help streamers to earn a reliable and predictable income and allow them to focus on creating content without the distraction of managing ads.
In other gaming news, Bethesda is shutting down its PC game launcher.
