Meet The Clothing Brand Challenging Established Surf Culture

A representation of European city “WILDLIFE”.

Fashion
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Based out of the Dutch capital, New Amsterdam Surf Association is hellbent on revitalizing the culture that surrounds surfing, and even describes itself as “a rebellious counter movement”.

Founded by former professional windsurfer Paul Zeper, the label is showcasing its new Spring/Summer 2022 “WILDLIFE” collection, which has been designed as a colorful representation of the nature found within a European city.

T-shirts with mousetraps and seagull graphics are accompanied by vests with swans and cardigans with camo prints, while tie-dye jogging suits and a reversible rib vest made of recycled water bottles also catch the eye.

Take a look through the collection in the slideshow above and find out more about New Amsterdam Surf Association via its website.

In other news, check out Stüssy’s limited-edition collaboration with Paris Saint-Germain.

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