F/CE.® and Wrangler Imagine the Modern Rodeo
An elevated reinterpretation of Western style.
Japanese imprint F/CE. and American workwear label Wrangler have joined forces for a range of wares inspired by rodeo riders and cowboys, combining classic western flair with contemporary styling.
F/CE. digs into Wrangler’s archives reworking select items such as its bootcut denim, SOLOTEX lace-up jackets, WRANCHER shirts, and WRANCHER dress jeans that were first introduced in the ’60s. While maintaining traditional workwear aesthetic, pieces are stripped of their natural grit appearing in a “dressy” and unobtrusive look. The use of straps, clever paneling, silver button accents, hardware buckles, and stitching details, work to elevate the pieces.
In conjunction with the release, F/CE. shares a brief bio of “Rodeo Ben,” known as the first celebrity Western-wear designer who designed finely tailored outfits for rodeo performers including Wrangler’s Original Cowboy Cut in 1947. “In 1945, Benjamin Lichtenstein, a designer of costumes for Hollywood westerns, was hired to create the world’s first designer jeans, which brought fashion to denim, which at the time was only used for workwear, and was hugely popular with cowboys and rodeo riders. Today it (Wrangler) is one of the three leading denim brands in the USA,” F/CE. wrote in a post.
The joint series is now available on the ROOT online store and select physical retailers as detailed in the Instagram post below.
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