Building on the teaser release back in December, we now have a full look at the upcoming Ed Hardy by Siberia Hills collection. Connected by an art sensibility and irreverence towards societal norms, the special range sees the Los Angeles-based label reimagine the iconic brand that captivated the early 2000s.
Siberia Hills founder Daf Orlovsky said, “We are in the middle of a Y2K revival, bringing back themes and imagery that made people excited 2 decades ago is energizing and recoiling at the same time. How do you reimage that essence for people to see the intended beauty in it again?”
The Ed Hardy by Siberia Hills collection brings back tattoo artist Ed Hardy’s legendary signature tattoo artwork on signature hoodies, tees and denim pieces while introducing new styles. New offerings include a mesh long sleeve teeshirt, mesh dress, two-piece swimsuit, bag and boots, also marking Siberia Hills’ formal introduction into dedicated womenswear. Inspired by early 2000s imagery associated with Ed Hardy, the collection is highlighted through a lookbook starring Alana Champion, Iris Law, Raven Tracey and Marquel Williams, shot by Alana O’Herlihy.
Take a full look at the collection above and shop the range when it releases Valentine’s Day, February 14 on the Ed Hardy by Siberia Hills website.
For more contemporary fashion, Hood By Air returns to celebrate its past releases.