Snoop Dogg and His Entire Family Front SKIMS' Holiday 2022 Campaign

In matching sleep sets, hip-hop legend Snoop Dogg and his entire family (wife, children and grandchildren included) appear front-and-center in SKIMS’ Holiday 2022 campaign. Shot by the brand’s longtime collaborator Donna Trope, the sartorial effort for Kim Kardashian‘s solution-oriented shapewear and loungewear label marks the family’s first-ever campaign together.

Alongside the prolific musician, the campaign features Snoop’s wife Shante Broadus; Cordell Broadus and his children Luna and Journey; Cori Broadus and fiancé Wayne Deuce; Corde Broadus and his children Zion, Sky and Elleven. In identical silhouettes, the family shows off SKIMS’ popular Cozy Collection and Fleece Sleep Sets.

“I feel so blessed that three generations of my family were able to come together for the SKIMS Holiday campaign! It’s the first time we’ve been featured in a campaign all together and we all loved the super soft, comfy outfits,” said Snoop Dogg. “The Broadus family will definitely be wearing matching SKIMS this holiday season!”

With a SKIMS campaign under his (and his family’s) belt, it appears that there are truly no bounds to Snoop’s fruitful, all-encompassing career. Since prominently entering the hip-hop scene in 1992, the multi-hyphenate has sold more than 35 million albums across the world, and he’s utilized his global acclaim to expand into additional cultural and business sectors as an actor, producer, DJ, media personality and entrepreneur. Naturally, Universal is already working on his first definitive biopic.

See Snoop Dogg and his family front SKIMS’ Holiday 2022 campaign in the gallery above. All featured styles are available to shop on the brand’s Holiday Shop.

In more fashion news, Space Available’s Radical Fungi collection promotes the power of biomaterials.