Martell Previews Amos Ananda Streetwear Capsule at Culture Cartel 2022
Inspired by the new Noblige bottle.
Martell unveiled its first-ever streetwear collection designed by Amos Ananda at Culture Cartel 2022. The capsule is slated to launch in 2023, comprising of 14 limited edition pieces including apparel and accessories that exemplify the audacious and galvanizing spirit of Maison Martell.
Classic streetwear silhouettes are elevated with Ananda’s signature luxe-yet-utilitarian touch, featuring blue camouflage to represent the uniform of the Martell Noblige tribe as well as lightning-inspired graphics to portray Martell’s electrifying energy. The collaboration celebrates Martell Noblige’s new look, and kicks off the Martell Noblige: Soar Beyond The Expected campaign that aims to uplift everyday moments with cultural experiences involving music, pop art, toys and premium streetwear.
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Showcased alongside the Martell x Amos Ananda collection is a display of Martell Noblige bottle designs by various artists. Visitors to the Martell booth at Culture Cartel also got to enjoy the bar, theatre and “GOAT lounge” as they sipped on Noblige & Coffee cocktails, and even stood a chance to win two event-exclusive items from the collection: a skateboard and a tufted rug.
In other streetwear news, Tyler the Creator’s le FLEUR* line just restocked online.
