GANT Pens “A Love Letter to New York” for FW22
Enlisting artists to design window installations for its flagship stores.
Channeling its New York roots, GANT collaborates with two global artists to rework the window displays of its London and Paris flagship stores for its Fall/Winter 2022 campaign aptly titled “A Love Letter to New York.”
Despite being raised in global cities, the artists: Anna Lomax and Delphine Diallo both have personal ties to the Big Apple. The campaign sees them translate their unique design languages to the windows of the stores while expressing their love for the city.
In London, multi-disciplinary artist and designer Lomax repurposes her pop culture-inspired neon sculptures to spell “Love Letter.” Boasting her signature geometric shapes, the installation aims to light up London’s cityscape. For Brooklyn-based, French-Senegalese visual artist and photographer, Diallo adorns the window display of GANT’s Paris flagship with her anthropological collages. Taking cues from spirituality and the feeling of togetherness, her work is a testament to inclusivity and exploring one’s inner-self.
Tapping into its archive, GANT’s FW22 collection arrives with a range of ‘70s and ’80s-inspired graphics. From a luxe print reminiscent of vintage silk scarves to paisley prints, the designs are brought to life through intricate embroidery on a range of outerwear and shirt silhouettes.
Take a look at the GANT London and Paris flagship store window installations and the latest FW22 campaign visuals in the gallery above. You can visit the stores to see them for yourself until November 16 and shop the collection online now.
GANT London Flagship
184-186 Regent St.
London, W1B 5TW
GANT Paris Flagship
174 Boulevard Saint Germain