Eytys Exalts Its ‘Benz’ Jeans in FW22 Denim Campaign

Coming in several washes.

Fashion
6.3K 6 Comments

Who said denim can’t be sexy? Well, it definitely wasn’t Eytys. The Stockholm-based brand has unveiled its latest Fall/Winter 2022 denim campaign exalting its ‘Benz’ jeans.

Titled “The Day After,” the new campaign celebrates the classic versatility of the BENZ jeans. Whether it be running to the supermarket after a night out or heading to brunch, the jean is fit for a range of settings. The silhouette features a 90s baggy style that is livened by a variety of washes and finishes.

The updated denim styles include light blue with a smoggy overdue, dark blue, stonewashed and gray. Additionally, the ‘Benz’ features the same five-pocket construction and is complete with back pocket embroidery.

Check out the gallery above for a look at the FW22 ‘Benz’ jeans in the new “The Day After” denim campaign. Ranging in price from $325 USD to $400 USD, the jeans are available now in-store and online.

In related news, The Hundreds champions ’80s punk New York with its new Manic Panic collaboration. 

Read Full Article

What to Read Next

Randy’s Garments Reimagines Denim for the Cooler Months in FW24 Collection
Fashion

Randy’s Garments Reimagines Denim for the Cooler Months in FW24 Collection

Featuring a lookbook shot around New York landmarks.

Stone Island's FW24 Campaign Looks to Its "Community as a Form of Research"
Fashion

Stone Island's FW24 Campaign Looks to Its "Community as a Form of Research"

The first installment stars Liam Gallagher, Peggy Gou, Sage Elsesser and Russell Tovey.

Doublet FW25 Is in Its Villainous Era
Fashion

Doublet FW25 Is in Its Villainous Era

Stepping away from its usual humorous reputation with a darker turn this season.


66°North Braces Against Arctic Winds In FW24 "The Traveller" Campaign
Fashion

66°North Braces Against Arctic Winds In FW24 "The Traveller" Campaign

Kei Toyoshima takes inspiration from Kria birds migration patterns.

Awake NY Readies Two Outerwear Silhouettes for FW22 Drop 1
Fashion

Awake NY Readies Two Outerwear Silhouettes for FW22 Drop 1

The initial installment arrives Friday, November 4, at 11 a.m. ET.

Isabel Marant Opens New Paris Menswear Store
Fashion

Isabel Marant Opens New Paris Menswear Store

Boasting two floors of shopping space and 1970’s-inspired design decor.

Closer Look at the Nike Terminator High "Georgetown"
Footwear

Closer Look at the Nike Terminator High "Georgetown"

Arriving in the coming weeks.

Maybe Tomorrow's Saucony "Better Together" Collab Is Inspired by Aesop’s “The Tortoise and the Hare” Fable
Footwear

Maybe Tomorrow's Saucony "Better Together" Collab Is Inspired by Aesop’s “The Tortoise and the Hare” Fable

The streetwear label’s first foray into sneakers includes the 3D Grid Hurricane and Shadow 6000.

Menswear Label Psycho Bunny Brings Its Kaleidoscopic Energy to Canada's Yorkdale Shopping Centre
Fashion 

Menswear Label Psycho Bunny Brings Its Kaleidoscopic Energy to Canada's Yorkdale Shopping Centre

Presented by Psycho Bunny
Psycho Bunny’s first flagship store at the Yorkdale Shopping Centre is officially open.


Satisfy Your Sweet Tooth With LOEWE's Doughnuts Set
Fashion

Satisfy Your Sweet Tooth With LOEWE's Doughnuts Set

Get yourself glazed up.

See and Watch Harry Styles Front His Own Campaign for Gucci HA HA HA
Fashion

See and Watch Harry Styles Front His Own Campaign for Gucci HA HA HA

The star’s collection with Alessandro Michele can be seen in closer detail, which means it should be arriving soon.

Explore the Depths of Birmingham With Bene Culture’s Second FW22 Release
Fashion 

Explore the Depths of Birmingham With Bene Culture’s Second FW22 Release

The Birmingham-based label celebrates six years as a brand on its new heavy-set jumper.

Carrots x Arvin Goods Collection Deliver Sustainable Accessories for Fall
Fashion

Carrots x Arvin Goods Collection Deliver Sustainable Accessories for Fall

The two brands connect to deliver versatile socks and beanies.

The Hundreds Champions '80s Punk New York With New Manic Panic Collaboration
Fashion

The Hundreds Champions '80s Punk New York With New Manic Panic Collaboration

Across graphic hoodies, T-shirts and snapback hats.

More ▾