The Nike Swoosh Blanket is Making A Comeback

In both new and revived colorways.

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In 2020, Nike Sportswear dropped its Swoosh blanket — a round-edged, four by six feet furry blanket that’s perfect for cozying up and lounging in winter. The product was unexpectedly well-received, so Nike is bringing it back in a new colorway, just in time for the cold weather ahead. 

The original blanket came in a classic monochrome design that featured a huge Nike Swoosh logo emblazoned across the front of a primarily black, faux fur blanket. Earlier this year, it was re-released in a light blue-gray and white color combo. Now, it’s back in a gentle light pink/ foam pink colorway. 

The blanket was a huge hit in the past and did not restock when it was sold out. But luckily, for this release, Nike also brought back the black-on-white colorway along with the new pink color. Like its predecessors, the new Swoosh blanket will be composed of 100% soft fleece, retailing at $1,399 HKD (approximately $179 USD). Take a closer look at the new color option above or head to the Nike website to check it out. 

Elsewhere in fashion, check out the new KAWS and Kid Cudi Man on the Moon trilogy box set and merch. 

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Zoe Leung
Zoe Leung Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

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