Moncler Takes a Trip Down Memory Lane With 'Extraordinary Forever' Campaign

An expedition into the brand’s seven decades of heritage.

Fashion
2,886 Hypes 1 Comments

Moncler has been reveling in its 70th Anniversary celebrations with events after events, from its epic show at Milan’s Piazza del Duomo to the recently-premiered film, The Brand of Extraordinary, narrated by Alicia Keys. Now Hypebeast has a first look at its global “Extraordinary Forever” campaign that takes viewers on an expedition into the brand’s heritage.

The latest campaign chronicles the brand’s seven decades of pioneering mountain history through highlights in its photographic archives. From Italian explorers on top of the world’s second-highest mountain K2 and the French ski team at the 1968 Olympic Winter Games in Grenoble to the celebration of its listing with a show at the Italian Stock Exchange and the launch of its Genius campaign with Japanese drummer prodigy Yoyako Soma, the pinnacles of Moncler and the breadth of its far-reaching ideas are told through compelling visuals captured across the globe.

Other notable moments include the evolution of the iconic down jacket from its popularization by stylish young people in ‘80s Milan to its universal launch and couture debut, as well as recent social efforts, such as the empowering creative platform “Moncler Voices” and the environmentally-friendly “Born to Protect” campaigns.

Check out the full campaign in the gallery above for a trip down Moncler’s key milestones over the years.

In case you missed it, check out Hypebeast’s interview with Moncler’s CEO Remo Ruffini.

Read Full Article

What to Read Next

Take a Trip Down Memory Lane With adidas’ Predator Edge 94+
Footwear

Take a Trip Down Memory Lane With adidas’ Predator Edge 94+

Inspired by the adidas Predator boot worn during the 1994 World Cup.

Wiz Khalifa Takes a Trip Down "Memory Lane" in New Music Video
Music

Wiz Khalifa Takes a Trip Down "Memory Lane" in New Music Video

A cut from the rapper’s July LP ‘Multiverse.’

clothsurgeon and Coca-Cola Want You to Take a Trip Down Memory Lane
Fashion 

clothsurgeon and Coca-Cola Want You to Take a Trip Down Memory Lane

clothsurgeon’s upcycled garments draw inspiration Coca-Cola’s graphic and photography archive.


Take a Trip Down Memory Lane With Études and Jean-Michel Basquiat’s Latest Collaboration
Fashion

Take a Trip Down Memory Lane With Études and Jean-Michel Basquiat’s Latest Collaboration

The duo is celebrating their 10-year anniversary with a fresh collection.

Bamford London x seconde/seconde/ 'Bad Form' GMT Sticks Two Fingers Up at Critics
Watches

Bamford London x seconde/seconde/ 'Bad Form' GMT Sticks Two Fingers Up at Critics

Limited to just 50 pieces.

illy Opens the Doors on Its Restyled Flagship Milan Cafe
Design

illy Opens the Doors on Its Restyled Flagship Milan Cafe

Found in the heart of the Italian city’s fashion district.

Virgil Was Here: Reflecting on What Would Have Been Abloh’s 42nd Birthday
Fashion 

Virgil Was Here: Reflecting on What Would Have Been Abloh’s 42nd Birthday

Hypebeast takes a look back at the late designer’s groundbreaking legacy.

Russell Westbrook’s Honor The Gift Launches New “District” Collection
Fashion

Russell Westbrook’s Honor The Gift Launches New “District” Collection

Inspired by the Unified School Districts of Los Angeles.

Jenny Holzer Examines 'DEMENTED WORDS' at Hauser & Wirth
Art

Jenny Holzer Examines 'DEMENTED WORDS' at Hauser & Wirth

On view in New York until October 29.


'Tarzan' Headed to the Big Screen Again as Sony Secures Screen Rights
Entertainment

'Tarzan' Headed to the Big Screen Again as Sony Secures Screen Rights

The studio aims to do a “total reinvention” of the character.

Emerging Label Musty Corp Presents a Vision of Contemporary Avant-Garde for SS23
Fashion

Emerging Label Musty Corp Presents a Vision of Contemporary Avant-Garde for SS23

For Tyrone Smith, fashion should always come with a message. 

Kevin Abstract Steps Behind the Lens for Holiday’s New “MELTDOWN” Lookbook
Fashion

Kevin Abstract Steps Behind the Lens for Holiday’s New “MELTDOWN” Lookbook

Delivering a fiery glimpse into partner Nick Holiday’s brand offerings for FW22.

Daniel Lee Joins Burberry and Haider Ackermann Is Next Up at Jean Paul Gaultier in This Week's Top Fashion News
Fashion

Daniel Lee Joins Burberry and Haider Ackermann Is Next Up at Jean Paul Gaultier in This Week's Top Fashion News

Stay on the cutting edge of all things style.

The Tom Sachs x NikeCraft General Purpose Shoe "Archive" Dropped at Kohl's
Footwear

The Tom Sachs x NikeCraft General Purpose Shoe "Archive" Dropped at Kohl's

You’re a legend if you bought a pair using Kohl’s Cash.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.