Directed by Steve Cannon, the visual sees Juice fending off a seemingly invincible and ferocious demon with swords in a city set ablaze. Interpolated with special moments from the artist’s life, the video features snippets of unseen footage of Juice performing on stage and recording in the studio, while a voiceover from the late chart-topper encourages listeners to chase their dreams.
“Even if it seems like it’s impossible, it’s very, very possible,” he says. “So don’t get nervous if you have a big goal. Just chip away at it until you get to where you need to be.”
The video arrives shortly after the release of Fighting Demons, which debuted on the rapper’s birthday, December 10. The record boasts features from artists including Justin Bieber, Polo G, Trippie Redd and Suga from BTS.
The album opened at No. 2 on the Billboard 200, debuting with 119,000 equivalent album units including 110,000 in streaming equivalent album units, 5,000 in track equivalent album units and 4,000 in album sales. Fighting Demons marked Juice’s fifth entry on the Billboard 200, following his previous No. 1 records, which include Legends Never Die (2020) and Death Race for Love (2019).
Watch the official music video for Juice WRLD’s “Already Dead” above.