Following multiple collaborative efforts with fellow brands for its FW21 collection, Bodega links up with Helinox once again to debut its first capsule of the year called “Natural Habitat.” The Boston-based streetwear boutique looked to emphasize the view that we are a product of our environment which opens up to the discussion of whether “nature versus nurture” is in any way connected.
While some may side with one or the other, Bodega affirms its appreciation for the harmony of both aspects. Rather than debating, the boutique embraces its humble beginnings and the journey along the way — the good and the bad — which helped shape the whole collective to what it is now.
As a nod to its Boston roots, the capsule showcases an original camouflage pattern with autumn leaves in vibrant hues to bring out the colors of Fall within New England. Together with gritty urban details such as broken glass, concrete and fencing, the pattern fully encapsulates walking the streets of Greater Boston to express the complexity yet beautiful nature of the environment.
The Bodega x Helinox “Natural Habitat” capsule collection is slated to launch on February 1 at 12:00 PM EST on Bodega’s website.
In case you missed it, Parley and adidas float a recycled tennis court on Australia’s Great Barrier Reef.