Art
4,612 Hypes 3 Comments

BMW Unveils Digital Art Mode

Offering drivers a holistic new driving experience.

BMW is well-known for artist collaborations, having recently linked up with Joshua Vides on a monochromatic X4 M. As part of the tech innovations currently being introduced at CES 2022, the German automaker unveiled plans to use art as a way to offer drivers a new holistic experience.

By switching on Digital Art Mode, everything from the car’s powertrain, steering, cabin lighting, graphic display and sound is synchronized to accommodate a more sensory ride. As the first automaker to introduce digital art into vehicles, BMW has re-enlisted Cao Fei to create visuals that commemorate the 50th anniversary of BMW Cultural Engagement. The Chinese multimedia artist worked with the automaker on the 2017 M6 GT3 and has released a stunning new piece, titled Quantum Gardens.

Speaking on the latest work, Fei comments on the continuous change of a globalized and interconnected world. “2021 was a difficult and special year. While humanity was stuck and helpless, the world has been moving determinedly into the metaverse, the age of virtual immersion,” she said, adding, “Quantum Garden gives the BMW driver the chance to experience the ever-changing digital landscapes of a multifaceted universe in a screen world, where abstract poetry and sensory pixels intersect.”

The art experience is part of the automaker’s new My Modes integration which is being debuted inside a BMW iX M60. It’s important to note that this is not some far-reaching concept years from production. BMW aims to roll out the feature later this year. Additionally, the automaker states that compatible vehicles can also be retrofitted to use the technology as well.

In other CES news, BMW also unveiled color-changing paint on the iX.

Read Full Article

What to Read Next

Matt Willey and Dan Crowe Launch 'INQUE' Magazine
Art

Matt Willey and Dan Crowe Launch 'INQUE' Magazine

A riveting new publication that brings an exciting lineup of contributors, including Adam Moss and Cillian Murphy.

BLM Protestors Who Toppled Colston Statue Are Found Not Guilty
Art

BLM Protestors Who Toppled Colston Statue Are Found Not Guilty

The graffitied monument has since been moved to Bristol’s M Shed museum.

DRIFT to Unveil “Moments of Connection” at MK&G
Art

DRIFT to Unveil “Moments of Connection” at MK&G

Their most extensive presentation in Germany to date.

Chiharu Shiota Presents Her Largest Solo Exhibition in Shanghai
Art

Chiharu Shiota Presents Her Largest Solo Exhibition in Shanghai

Titled “The Soul Trembles.”

KAWS Picks Changbai Mountain As the Next Stop for Companion's “Holiday” Art Tour
Art

KAWS Picks Changbai Mountain As the Next Stop for Companion's “Holiday” Art Tour

Cascading over China’s Jilin Province.


Scientists Virtually Unwrap the Mummy of King Amenhotep I
Art

Scientists Virtually Unwrap the Mummy of King Amenhotep I

Revealing a number of extraordinary details on the ancient Egyptian pharoah.

‘What We Wore’ Is Accepting Submissions for a New Book Centered Around Eyewear
Art

‘What We Wore’ Is Accepting Submissions for a New Book Centered Around Eyewear

Celebrating personal stories on the aesthetics of sight.

Phillips Will Present "1970s / GRAFFITI / TODAY"
Art

Phillips Will Present "1970s / GRAFFITI / TODAY"

A new exhibition showcasing the past 50 years of the art form.

Nicolas Party Pays Homage to Louis-Léopold Boilly in Latest Exhibition
Art

Nicolas Party Pays Homage to Louis-Léopold Boilly in Latest Exhibition

On view until January 8 at Consortium Museum in Dijon, France.

Jeremy Deller Is Showcasing All His Prints and Posters From 1993-2021
Art

Jeremy Deller Is Showcasing All His Prints and Posters From 1993-2021

In a new joint exhibition at The Modern Institute, Glasgow and Galerie Art Concept.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.