As part of their seasonal Winter collection, sportswear label ASRV, has released their first limited-edition NFT collection. The NFTs came in the form of 3D renders modeled after one of their Winter Collection products – a new Down Puffer Jacket. Each NFT was unique in its own properties such as color, print and material and holding any one of these will allow future utility in the ASRV ecosystem, including discounts, special events, benefits at the upcoming retail store, or wearables in the Metaverse.
The NFTs released as a bundle deal with a real-life version of the Puffer Jacket they were modeled after. They dropped on the brand’s mobile app on Thursday and sold out in under 30 minutes. Based on the success of their first drop, ASRV plans to venture further into the digital space in 2022, with plans to integrate their real life products into more digital experiences.
Fortunately the NFT drop was just one portion of the Winter collection of sportswear as this capsule comes through with a fine combination of strong technical silhouettes and high performance garments, designed to endure high-altitude training in harsh environmental conditions. Catering to the current winter climate, this latest release offers innovations in thermoregulating technologies, weather-ready fabrics, and adaptive silhouettes. Some standout products include their new Weather-Ready Down Puffer Jacket, which is made with a water-repellent ripstop shell and filled with premium DIVO® Duck Down for peak climate protection and a weather-ready Technical Cargo Pant, constructed from a durable ripstop cotton with a DWR treatment for light rain conditions.