Salomon Introduces New Raid Wind ADVANCED Silhouette

Captured in a cinematic trek campaign.

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Salomon’s trend-setting run shows no signs of slowing down as the brand put forward its latest trek silhouette, Raid Wind, part of its new season ADVANCED range.

Drawing inspiration from its archives, the emblematic Raid Wind encompasses the strength and durability that adventure runners demanded from sneakers in their 90s heyday. Though the sneaker displays a bulky body at first look, it is made up of breathable layers of mesh from its upper to the lining. The reinforced heel and front foot, paired with a sturdy Contagrip outsole and quick lace fastening, equip trekkers with all the components for lasting support. The sneaker is finished a soft suede overlay that is stamped with Salomon’s logo on the side and on the back heel.

In light of the sneaker launch, Salomon tasked creative directors, Thibaut Grevet and Chris Glickman, with capturing the Raid Wind for its campaign. The atmospheric outcome saw runners sprint through dusty mountain ranges wearing nothing but the sneakers and a black body suit, mimicking the swift movements of ants. Take a closer look at the campaign in the gallery above.

Find the sneaker in five colorways available online now on Salomon’s website and select retailers for $190 USD.

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Angelee Kholia Creative Editor

Angelee Kholia is a Creative Editor focused on telling the stories behind commercial campaigns for brands such as Nike, The North Face, BMW, Belstaff and Asahi. Her experience working in UK’s cross-section of fashion, culture and art has enabled her to bring a unique lens to partnership content, particularly features and deep dives as well as interviews with next-gen creative talent.

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