The first of its kind in Europe, Arc’type is a rebranded micro-store concept that’s centred around 22 of the brand’s most renowned designs, including the Alpha SV, Cerium LT and the Therme Parka.
This latest store — which joins six other Arc’type locations across the globe — is Arc’teryx’s second retail store in London, alongside its Piccadilly Circus flagship.
“The smaller store concept carries a selection of the essential, tried and tested products Arc’teryx continues to be celebrated for,” said Sven Radtke, General Manager EMEA, Arc’teryx on the opening.
“This shopping experience offers the most versatile products for all types of outdoor experiences and allows guests to see what items define Arc’teryx”.
The Arc’type store in Covent Garden is set to celebrate its opening on September 4 and 5 with performances, giveaways and more.
49 Long Acre,
In other outerwear news, Norse Projects has created “weightless warmth” with its FW21 Pertex Quantum capsule.