Adidas Originals and Juanpa Zurita Team Up to Celebrate the Essence of Being Mexican

Presenting a Talavera-themed low top Forum sneaker.

Footwear 
260,123 Hypes 6 Comments

Joining forces with millennial content creator, Juanpa Zurita, adidas Originals has announced a partnership to empower this new generation of Mexicans.

The momentum was leveraged with a special edition of adidas Forum inspired by “Mexico City,” a new take on the model that comes through in a bold royal blue and white colorway, fashioned in a Talavera-inspired motif to pay homage to one of his native country’s signature art forms.  

An added touch of “Mexico” is written across the tongue to round out the sneaker. The low top shoe channels the spontaneity, creativity and energy Juanpa brings to his platform, while maintaining the adidas spirit of constant evolution and originality. With this launch, Juanpa joins a stacked list of multi-faceted talents on adidas’ roster that tap into the three stripes brand’s belief that impossible is nothing.

To celebrate the new adidas Forum “Mexico City,” HYPEBEAST spoke with Juanpa to know more about this partnership with the brand and how his identity shines throughout.

Let’s start from the beginning, how did this partnership begin?

I’ve been evolving ever since I started creating content and adidas felt like the right step towards the future. Every decision, especially one like this, can change so many things. I feel like it’s a move where I can not only take my country to places like never before, but also get to work with a brand that is raw and rebellious, with the spirit of achieving the impossible. This is something that resonates with me deeply, especially at this time in my life. Last but not least, it’s a partnership where I’m not only involved as the face of the brand but also on the backend, creatively mixing both of our ideas and always being part of the creative process.

adidas works with an impressive number of creators. What does it feel like to join this team? From those creators, is there one that inspires you the most?

I think the first feelings that come are definitely excitement and nervousness. It’s an honor to join them in the mission to position Mexico, but also [there's] now a responsibility to not only hop on their wave, but give my all to make it bigger.

There’s definitely an amazing team in the adidas rows, and for me, Bad Bunny of course is a massive inspiration of authenticity and always staying true as a key to success. Jonah Hill is an actor I’ve always admired and loved his comedy. Pharrell has become such a creative force beyond his music, [showing] how creativity has no boundaries. So, joining this global lineup means I have to level up, and I will.

You’re in the position to create meaningful projects with adidas. What message do you want to give to your audience?

Every change comes with pressure but also a massive excitement, not only to create new things, but also [to make] them better. I would like my audience to know that I will be putting my heart into this to push me creatively while growing towards this new phase of me. This past year has been full of changes, changes in content, in opportunities and especially in the way I tell stories. adidas now becomes a priority into this new life path I’m heading towards where the DNA of it all is: impossible is nothing.

What can we expect from this partnership?  

For the past few years, I have been on a mission to shine a positive light on Mexico with my content. It made a lot of sense to kick off this great partnership through a shoe inspired by my city.  The announcement with the Forum is the continuation of the work done paving the way to show the world how Mexico has the power to create global influence. It’s a great and honorable partnership, something that I don’t take for granted. And I would love to keep proving in flesh and bone that the concept of “impossible is nothing” is real. For me, this is just the first step in the quest of  all the great work we will be doing together in the years to come.

The new adidas Forum “Mexico City” will be available at select adidas stores and online starting September 10.

Read Full Article

What to Read Next

BAIT and 'One-Punch Man' Team up on adidas Originals Montreal 76
Footwear

BAIT and 'One-Punch Man' Team up on adidas Originals Montreal 76

A knock-out of a collaboration.

Open Forum: adidas Introduces a New Generation of Creators in Mexico
Footwear 

Open Forum: adidas Introduces a New Generation of Creators in Mexico

Presented by adidas Originals
Darian Rojas, Yoss Bones and Jackie Crespo are role models for forging your own path.

Cruz Cafuné and Recycled J Headline adidas Originals Stage at Primavera Sound Festival
Footwear

Cruz Cafuné and Recycled J Headline adidas Originals Stage at Primavera Sound Festival

Presented by adidas Originals
Introducing the launch of its latest Forum sneaker.


Reebok and adidas Team Up To Debut The "Damenosis" Collaboration
Footwear

Reebok and adidas Team Up To Debut The "Damenosis" Collaboration

A fusion of hip-hop and hoops with Damian Lillard and Shaquille O’Neal.

New Balance 574v2 "Pink Glo" Has an Array of Vibrant Accents
Footwear

New Balance 574v2 "Pink Glo" Has an Array of Vibrant Accents

The kicks are also arranged in mismatching fashion.

Beams Golf Reveals City Golfer FW21 Collection
Fashion

Beams Golf Reveals City Golfer FW21 Collection

Golf athletic clothing which can be worn as high fashion.

WWE Wrestlers Must ‘Escape the Undertaker’ in Netflix’s Upcoming Interactive Horror Film
Entertainment

WWE Wrestlers Must ‘Escape the Undertaker’ in Netflix’s Upcoming Interactive Horror Film

The Undertaker steps out of the ring and onto the screen.

Past Meets Present in a New Art Auction Called “Eye of the Collector”
Art

Past Meets Present in a New Art Auction Called “Eye of the Collector”

In partnership with Christie’s and 30 international galleries.

The Reebok Instapump Fury Becomes a GORE-TEX-Lined Boot
Footwear

The Reebok Instapump Fury Becomes a GORE-TEX-Lined Boot

Dubbed the Instapump Fury X GTX.


Geoff Mcfetridge Collaborates With Wasted Collective on Eco-Conscious Apparel Goods
Fashion

Geoff Mcfetridge Collaborates With Wasted Collective on Eco-Conscious Apparel Goods

Laidback fits with mother nature in mind.

Nike Free Run Trail "Thunder Blue" Offers Rustic Fall Style
Footwear

Nike Free Run Trail "Thunder Blue" Offers Rustic Fall Style

A richly-colored rendition of the durable-yet-flexible trail sneaker.

Twitter Tests Feature That Enables Users To Remove Followers
Tech

Twitter Tests Feature That Enables Users To Remove Followers

Introducing the new mechanism on its web version.

“Hayao Miyazaki” Is a Richly Packed Book That Every Studio Ghibli Fan Needs
Art

“Hayao Miyazaki” Is a Richly Packed Book That Every Studio Ghibli Fan Needs

Published in conjunction with DelMonico Books and the Academy Museum of Motion Pictures.

Billionaire Boys Club Look To Vintage Store Classics as Inspiration in Fall 2021 Lookbook
Fashion

Billionaire Boys Club Look To Vintage Store Classics as Inspiration in Fall 2021 Lookbook

Lock all DIY tools in the cupboard, you won’t be needing them.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.