Snow Peak Celebrates Life Outdoors for FW21

Continuing its “live with loved ones in places you love” theme.

Fashion
5,905 Hypes 2 Comments

Japanese outdoor specialist Snow Peak has returned with its Fall/Winter 2021 collection, focusing on the relationship people have with the natural world. The campaign imagery tells the story of Takashi Tomii — a woodwork artist who crafts utensils for everyday use — and his family, as part of the label’s “live with loved ones in places you love” campaign theme.

Speaking about his work, Tomii explained, “I don’t want to be caught up by the boundaries of cities or suburbs. The tools I make aren’t actually important, the life being created by using the tools is. I want to make woodworks that add value naturally and allow the user to enjoy their life more.”

This ethos is the focus of the Snow Peak collection, which blurs the lines between city life and the natural world, with items designed for both aesthetics and function. The FW21 collection itself features classic Snow Peak items including liner jackets, technical outerwear and a selection of Japanese workwear-inspired pieces.

Take a look through the campaign in the gallery above. Snow Peak’s FW21 collection is due to begin releasing in September 2021.

For more pieces designed for life outdoors, Adsum recently linked up with Nanga.

Read Full Article

What to Read Next

Richardson Celebrates a Return to Life for FW21
Fashion

Richardson Celebrates a Return to Life for FW21

Featuring a number of party-inspired graphics.

Woolrich’s FW21 Outdoor Collection Is Here To Keep You Warm
Fashion

Woolrich’s FW21 Outdoor Collection Is Here To Keep You Warm

Featuring ‘70s ski-inspired outerwear.

Gramicci Updates Everyday Essentials for FW21
Fashion

Gramicci Updates Everyday Essentials for FW21

Bringing its outdoors heritage to the collection.


NOAH Returns For Second FW21 Instalment
Fashion

NOAH Returns For Second FW21 Instalment

Heavyweight jacquard flannel jackets meet cozy softsole slippers.

New Study Reveals Which American State Has the Most Expensive Pizza
Food & Beverage

New Study Reveals Which American State Has the Most Expensive Pizza

In some places, the go-to cheap eats aren’t all that cheap.

The Game Enjoys a “Worldwide Summer Vacation” in New Single
Music

The Game Enjoys a “Worldwide Summer Vacation” in New Single

The Compton rapper’s first release since 2020’s “A.I. With The Braids” with Lil Wayne.

This Ultra-Luxe New York Townhouse Has Its Own Indoor Basketball Court
Design

This Ultra-Luxe New York Townhouse Has Its Own Indoor Basketball Court

The seven-story home is priced at $27.5 million USD.

Watch the Trailer for 'A Journal for Jordan' Starring Michael B. Jordan
Entertainment

Watch the Trailer for 'A Journal for Jordan' Starring Michael B. Jordan

Directed by Denzel Washington.

Impossible Foods to Stock Shelves With Plant-Based Sausage Across America
Food & Beverage

Impossible Foods to Stock Shelves With Plant-Based Sausage Across America

Boasting 30 percent fewer calories, 47 percent less total fat and four times more iron.


Nicolas Cage Gets a Bomb Attached to His Pants in ‘Prisoner of the Ghostland’ Trailer
Entertainment

Nicolas Cage Gets a Bomb Attached to His Pants in ‘Prisoner of the Ghostland’ Trailer

Sion Sono’s neo-noir western premieres this September.

Injury Reserve Announces New Album, Drops Lead Single "Knees"
Music

Injury Reserve Announces New Album, Drops Lead Single "Knees"

‘By the Time I Get to Phoenix’ marks the group’s first release since Stepa J. Groggs’ death in 2020.

Cheez-It Celebrates New Online Store
Food & Beverage

Cheez-It Celebrates New Online Store

Offering a Superfan 4-Pack of its Extra Toasty flavors.

Kiko Kostadinov, Brain Dead and ASICS Collide for Limited GEL-Fratelli Release
Footwear

Kiko Kostadinov, Brain Dead and ASICS Collide for Limited GEL-Fratelli Release

Only 120 pairs will be released.

Joe Rogan Reacts to Kanye's 'DONDA' Outfit
Entertainment

Joe Rogan Reacts to Kanye's 'DONDA' Outfit

While talking about Siberian bear-hunting armor from the 1800s.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.