Michelob ULTRA Commits $100 Million USD To Support Gender Equality in Sports

Pledging gender balance in its influencer roster, sponsorships and talent endorsements.

Food & Beverage
27,239 Hypes 16 Comments

Michelob ULTRA has announced a $100 million USD commitment to women’s sports over the next five years. Its newest campaign is set to increase the visibility of female athletes across the nation, with the belief that every athlete deserves to experience an equal level of joy in sports.

Michelob ULTRA is doing its part to level the playing field for female athletes by dedicating 50 percent of its lifestyle media inventory to content that features and promotes women in sports by 2025. Throughout their advertising, the brand is pledging to have an equal representation of male and female athletes, as well as across their influencer roster.

With their latest “Save It, See It” campaign, ULTRA is asking consumers to join in on the cause by “saving” women’s sports highlights on social media to increase visibility for these athletes. To kick off their campaign, the brand has partnered with three dynamic athletes, Nneka Ogwumike (WNBA star), CeCe Telfer (first openly transgender athlete to win an NCAA title) and Andraya Carter (basketball analyst, reporter, former NCAA athlete and champion of inclusivity). Ogwumike says, “It’s not just about making a statement today. It’s also about setting goals and taking actionable steps toward gender equality on and off the court, which is why I’m proud to be a partner of Michelob ULTRA and will continue to support their commitment to women’s sports equality.”

Take a look at the commercial above.

In case you missed it, Taco Bell’s Crispy Chicken Sandwich Taco is officially making its debut nationwide.

Read Full Article

What to Read Next

Michelob ULTRA Organic Seltzer Will Keep Golfers Refreshed as Alcohol Partner for the First-Ever HYPEGOLF Invitational
Events 

Michelob ULTRA Organic Seltzer Will Keep Golfers Refreshed as Alcohol Partner for the First-Ever HYPEGOLF Invitational

Presented by Michelob ULTRA Organic Seltzer
With special activations featuring Michelob ULTRA Organic Seltzer.

Travis Scott's CACTI Agave Spiked Seltzer Sold Out in Under 24 Hours
Food & Beverage

Travis Scott's CACTI Agave Spiked Seltzer Sold Out in Under 24 Hours

What’s resale on a can?

Michelob ULTRA Organic Seltzer Built a Bar Inside a Sand Bunker at HYPEGOLF Miami
Food & Beverage 

Michelob ULTRA Organic Seltzer Built a Bar Inside a Sand Bunker at HYPEGOLF Miami

Presented by Michelob ULTRA Organic Seltzer
Giving hole 13’s infuriating sand trap a refreshing twist.


Oscar De La Hoya Calls Out Floyd Mayweather With $100 Million USD Rematch
Sports

Oscar De La Hoya Calls Out Floyd Mayweather With $100 Million USD Rematch

After pulling out of his fight against Vitor Belfort due to COVID-19.

Flavor Flav Claims He Has Heard and Is Featured on Dr. Dre's New Album
Music

Flavor Flav Claims He Has Heard and Is Featured on Dr. Dre's New Album

Dre’s last “album” was released in 2015.

A Functioning Replica of 'The Simpsons' Purple TV Has Been 3D-Printed
Design

A Functioning Replica of 'The Simpsons' Purple TV Has Been 3D-Printed

The TV plays episodes at random without using the internet.

PLATEAU STUDIO Presents "Friday in Love" Collection for FW21
Fashion

PLATEAU STUDIO Presents "Friday in Love" Collection for FW21

A bold assortment of outwear for the colder seasons.

Westside Gunn Delivers 'Hitler Wears Hermes 8: Sincerely Adolf'
Music

Westside Gunn Delivers 'Hitler Wears Hermes 8: Sincerely Adolf'

Featuring appearances from Lil Wayne, Jadakiss and more.

You Can Now Commemorate Jeff Bezos' Space Trip With a Miniature Phallic Rocket
Design

You Can Now Commemorate Jeff Bezos' Space Trip With a Miniature Phallic Rocket

Yours for $69 USD.


Baby Keem and Kendrick Lamar Deliver First Collaborative Single "family ties"
Music

Baby Keem and Kendrick Lamar Deliver First Collaborative Single "family ties"

The lead single from Keem’s upcoming album, ‘The Melodic Blue.’

Nissin's 'Neon Genesis Evangelion' Cup Noodles Have Officially Launched
Food & Beverage

Nissin's 'Neon Genesis Evangelion' Cup Noodles Have Officially Launched

In celebration of Cup Noodles’ 50th-anniversary.

Tom Cruise Reportedly Did 13,000 Motorbike Jumps To Train for His 'Mission: Impossible 7' Stunt
Entertainment

Tom Cruise Reportedly Did 13,000 Motorbike Jumps To Train for His 'Mission: Impossible 7' Stunt

The stunt is living up to its claim to be the most “dangerous” yet.

Outkast Releases 25th Anniversary Deluxe Edition of 'ATLiens'
Music

Outkast Releases 25th Anniversary Deluxe Edition of 'ATLiens'

Featuring 14 previously unreleased tracks.

London BBQ Restaurant From The Ashes Concocts New Pork Shoulder Doughnut
Food & Beverage

London BBQ Restaurant From The Ashes Concocts New Pork Shoulder Doughnut

Packed with a generous amount of chili jam and BBQ sauce.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.