Fake "Supreme" Store Masterminds Sentenced to Jail and $10.4 Million USD in Damages

Judge calls business “brazen,” “offensive” and riddled with “dishonesty.”

Fashion
75,024 Hypes 26 Comments

According to The Fashion Law, Following years of operating under first-to-file trademark loopholes, the masterminds behind the fake “Supreme” Italia stores have now been sentenced to jail and $10.4 million USD in damages. In recent years, British holding company International Brand Firm Ltd. (IBF) helmed by Michele Di Pierro and his son, Marcello, has been amassing “Supreme” trademark registrations in countries like San Marino, Italy, Indonesia, Singapore and Spain, while opening stores in Europe and China to sell its “legal fakes.”

Circuit Judge Martin Beddoe sentenced the two guilty of two counts of fraud following a jury trial. Along with being forced to pay VF Corporation which currently owns Supreme $10.4 million USD in damages, Di Pierro, 53, will serve eight years in jail while Marcello, 24, will spend three years behind bars, the two were not present in court and arrest warrants were issued following the sentence. Judge Martin Beddoe added that the duo “hijacked every facet of [Supreme’s] identity and plagiarized it,” calling their business “brazen,” “offensive” and riddled with “dishonesty.”

Following the sentence, Michele Di Pierro reportedly called Supreme’s lawsuit “a very grave and unjustified assault” centered around “absurd, unfounded, and slanderous allegations of counterfeiting registered trademarks.”

In case you missed it, Walmart removes “fake YEEZY Foam Runner” following Kanye West lawsuit.

Read Full Article

What to Read Next

VF Corp Expects $600 Million USD Revenue Contribution From Supreme in 2022
Fashion 

VF Corp Expects $600 Million USD Revenue Contribution From Supreme in 2022

The fashion conglomerate posted its initial fiscal 2022 outlook.

VF Corp Expects Supreme to Earn Over $500 Million USD by 2022
Fashion 

VF Corp Expects Supreme to Earn Over $500 Million USD by 2022

The apparel giant will let its new purchase grow organically.

Supreme Is Reportedly Set To Open Store in Berlin
Fashion

Supreme Is Reportedly Set To Open Store in Berlin

A potential German outpost.


VF Corp Discusses Supreme Acquisition, Says "We Don't Want to Mess It Up"
Fashion

VF Corp Discusses Supreme Acquisition, Says "We Don't Want to Mess It Up"

Praising the “beautiful, simple machine” the streetwear imprint has built.

Milwaukee Bucks Advance to NBA Finals for the First Time Since 1974
Sports

Milwaukee Bucks Advance to NBA Finals for the First Time Since 1974

Set to face the Phoenix Suns in the 2021 NBA Finals.

Lil Uzi Vert and SAINt JHN Involved in Physical Altercation
Music

Lil Uzi Vert and SAINt JHN Involved in Physical Altercation

Uzi reportedly pulled out a gun.

The adidas YEEZY BOOST 700 MNVN "Blue Tint" Receives a Release Date
Footwear

The adidas YEEZY BOOST 700 MNVN "Blue Tint" Receives a Release Date

The updated model returns.

'Independence Day' Director Says Will Smith Was Almost Rejected for Being Black
Entertainment

'Independence Day' Director Says Will Smith Was Almost Rejected for Being Black

The studio believed he wouldn’t appeal to foreign markets.

UFC Delivers Countdown Feature for Conor McGregor vs. Dustin Poirier III
Sports

UFC Delivers Countdown Feature for Conor McGregor vs. Dustin Poirier III

Building up the anticipation for UFC 264.


The adidas YEEZY BOOST 700 is Releasing in "Wash Orange"
Footwear

The adidas YEEZY BOOST 700 is Releasing in "Wash Orange"

Coming this fall.

The Internet Is Losing It Over the 'Eye of Fire' Burning in Mexican Waters
Tech

The Internet Is Losing It Over the 'Eye of Fire' Burning in Mexican Waters

Caused by an underwater gas pipeline leak.

Sole Mates: Ju Working on Projects and the Nike Sky Force
Footwear 

Sole Mates: Ju Working on Projects and the Nike Sky Force

The fine artist and designer discusses his “Game Worn” collaboration with Nike, the intersection of athletics and aesthetics and more.

A Tribe Called Quest Is Selling NFT Royalties and Robinhood Filed an IPO in This Week’s Business and Crypto Roundup
Tech 

A Tribe Called Quest Is Selling NFT Royalties and Robinhood Filed an IPO in This Week’s Business and Crypto Roundup

While Facebook hit over a trillion USD in market capitalization and Louis Vuitton broke records.

Babyxsosa and Friends Host Presentation to Benefit G.L.I.T.S.
Fashion

Babyxsosa and Friends Host Presentation to Benefit G.L.I.T.S.

Discover the creative collaboration showcasing Hood By Air’s past, present and future.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.