Private Label's Iced Out Watches Will Let You Flex in Excess

These watches might cost the same as your car.

Watches
7.1K 5 Comments

Private Label London-Dubai is a watch and jewelry company that is only interested in luxury, so if you’re looking to buy a new watch from their latest collection, it might set you back the price of a small car.

At Private Label, luxury specialization services revolve around three areas: create, source and invest. As far as customization goes, they offer diamond setting, dial customization or a completely new product from scratch. Besides customization, the company is keen on sourcing rare and highly sought after watches and jewelry.

When you’re spending this much on timepieces and statement jewels, it only makes sense that Private Label helps you look after your new acquisitions. That’s the “invest process” — needless to say, luxury watches are their forte. This caught the eye of luxury retailer Dover Street Market, which has a number of its watch offerings online.

First up is a bust-down Cartier Santos De Cartier that is a part of Private Label’s “Reflekt” collection. The watch is fully encrusted in VVS white diamonds, sporting a blue face and sapphire crown. This one will set you back a smooth £31,500 (approximately $44,425 USD). Next up is the last watch’s darker counterpart, a bust-down Cartier Santos De Cartier that is also a part of their “Reflekt” collection. The watch is fully encrusted in black diamonds with a pave black diamond dial. This one is priced at £27,750 (roughly $39,136 USD).

Next is a customized Audemars Piguet Royal Oak that is a part of their “Blackt” collection. The watch features a custom blackout diamond-like carbon coating with a black dial. This one will set you back a hefty £52,500 (about $70,042 USD). If you like color, there’s a custom Rolex Datejust that is a part of their “Sorbet” collection. The watch features a blueberry blue ceramic coating with a blue Arabic dial. The price sits at a more digestible £18,000 (roughly $25,385 USD).

Last in the lineup is a custom Rolex Daytona that is a part of the “Blackt” collection. The watch features a custom blackout diamond-like carbon coating with a black dial. Tying with the Audemars Piguet, this watch also sits at £52,500 (approximately $70,042 USD).

So, if watches and cars are comparable in price to you, D0ver Street Market and Private Label have some excellent options. Shop the collection online now.

In other watch news, check out Rado’s 2021 novelties.

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