Jaeger-LeCoultre Brings Back Art Deco with 1931 Café

Pop-up opens in Shanghai then Paris to display the Reverso spirit.

Watches
5,502 Hypes 1 Comments

Jaeger-LeCoultre has opened an Art Deco-style pop-up café in Shanghai to mark the 90th anniversary of the brand’s iconic Reverso watch.

Reflecting the elegant style of the watch, 1931 Café will remain open at K11, Shanghai’s art mall, until August before relocating to Paris.

Rather than have to explain the aesthetic and its relevance to a modern audience, the pop-up allows people to experience its ambience first-hand.

The café has been styled to resemble the interior of a 1930s ocean liner using a black and white palette and typical Art Deco materials including chrome, velvet, glass, lacquered wood and a marble floor with an inlaid geometric pattern typical of the era.

Every element of the café has been custom-designed, from the central frosted-glass chandelier to the chairs featuring three metal bands that echo the three gadroons that run across the Reverso’s case while a special collection of cakes and pastries has been created by two-time Pastry Chef of the Year, Nina Métayer.

In other watch news, Breguet dropped a pair brightly coloured titanium Type XXI chronographs.

Read Full Article

What to Read Next

Jaeger-LeCoultre Unveils World’s First Watch With Four Faces
Watches

Jaeger-LeCoultre Unveils World’s First Watch With Four Faces

Presented by Jaeger-LeCoultre
With the ability to predict astrological events.

Jaeger-LeCoultre Taps Into Its Diving Heritage With Latest Polaris Mariner Line
Watches

Jaeger-LeCoultre Taps Into Its Diving Heritage With Latest Polaris Mariner Line

Two ISO 6425-certified models.

Jaeger-LeCoultre Introduces Limited-Edition Master Grande Watches
Watches

Jaeger-LeCoultre Introduces Limited-Edition Master Grande Watches

Equipped a minute repeater and a celestial vault.


Jaeger-LeCoultre's Air-Powered Atmos Clock Receives "Transparent" Redesign
Design

Jaeger-LeCoultre's Air-Powered Atmos Clock Receives "Transparent" Redesign

A change in one degree can power the clock for two days.

Reebok Partners With Trailblazing Hair Colorist Daniel Moon on Two Kaleidoscopic Sneakers
Footwear

Reebok Partners With Trailblazing Hair Colorist Daniel Moon on Two Kaleidoscopic Sneakers

Inspired by the hair stylist’s most requested colors.

DaBaby Drops New Track "Ball If I Want To" With a Self-Directed Music Video
Music

DaBaby Drops New Track "Ball If I Want To" With a Self-Directed Music Video

The Charlotte rapper leads a posse of cheerleaders across a high school campus in the visual.

TikTok Owner ByteDance Revenues Surge 111% to $34.3 Billion USD in 2020
Tech 

TikTok Owner ByteDance Revenues Surge 111% to $34.3 Billion USD in 2020

Gross profits increased by 93%.

Watch HBO Max's First Trailer for Titans Season Three
Entertainment

Watch HBO Max's First Trailer for Titans Season Three

New season looks to follow the most controversial Batman storyline in history.

Scientists Discover First 'Murder Hornet' of 2021 in the United States
Tech

Scientists Discover First 'Murder Hornet' of 2021 in the United States

The toxic Asian giant hornets pose a large threat to Washington’s honeybee population.


XBox Design Lab is Back With Official Custom Controllers
Gaming

XBox Design Lab is Back With Official Custom Controllers

Offering every controller component in a choice of 18 colors.

Beyoncé, Usher, OutKast and More Join the Black Music and Entertainment Walk of Fame
Music

Beyoncé, Usher, OutKast and More Join the Black Music and Entertainment Walk of Fame

The first-ever class of inductees.

KAWS Chalk Box Logo Expected To Lead Supreme Summer 2021 Tees Release
Fashion

KAWS Chalk Box Logo Expected To Lead Supreme Summer 2021 Tees Release

Expected to lead next week’s drop.

Will Smith Shares a First Look at His Forthcoming Memoir 'WILL'
Entertainment

Will Smith Shares a First Look at His Forthcoming Memoir 'WILL'

Featuring cover artwork by artist Brandan “BMike” Odums.

Sole Mates: SneakerDenn and the Nike Dunk “Goldenrod”
Footwear 

Sole Mates: SneakerDenn and the Nike Dunk “Goldenrod”

The seller, curator, and historian on why he believes Dunks are better than SBs.


More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.