ICECREAM Kicks Off ICECREAM DREAMS Initiative to Support Skaters of Color

By signing new team members to the ICECREAM roster and releasing exclusive collaborative products to shine a light on smaller brands.

Fashion
1,432 Hypes 0 Comments

ICECREAM is revisiting its skateboarding roots, kicking off an ICECREAM DREAMS initiative that aims to support and amplify skaters of color within the skateboarding community. The first efforts towards this goal come via the signing of two new skaters to the ICECREAM skate team — Andre Beverley and Daniel Scales — and an inaugural collaborative product: a T-shirt created with Indiana skate shop Minus.

Available in yellow, black and cream, ICECREAM and Minus’ collaborative T-shirt uses simple-yet-effective co-branded details. A large ICECREAM text hit is present on the chest, below which sits a vertical Minus spellout logo. Each tee also features a printed tag, and is made of 100 percent cotton. Besides the construction, there’s another 100 percent factor at play: namely that 100 percent of proceeds from the tee will go to Minus.

ICECREAM DREAMS is the latest piece in the brand’s long skate lineage. Skate and streetwear fans may remember the ICECREAM Skate Team, a Pharrell-backed squad from the ’00s that was spotlighted in the famous Team Ice Cream Vol. 1 film from 2006 and boasted a roster of skate legends like Terry Kennedy and Jimmy Gorecki.

The ICECREAM x Minus t-shirt is available exclusively via Minus’ store — located at 622 S Rangeline Road, Suite F, Carmel IN 46032. Each is priced at $50 USD.

For more news from the world of skateboarding, check out HYPEBEAST’s exclusive interview with Tyshawn Jones about his new adidas Tyshawn Low sneaker.

Read Full Article

What to Read Next

ICECREAM Links Up With Rolling Loud For Exclusive Capsule Ahead of Its Miami Festival
Fashion

ICECREAM Links Up With Rolling Loud For Exclusive Capsule Ahead of Its Miami Festival

Featuring co-branded tees, rolling papers and an iridescent grinder.

Foot Locker and New Balance Kick Off "NB Collective" Initiative With a Duo of 327s
Footwear

Foot Locker and New Balance Kick Off "NB Collective" Initiative With a Duo of 327s

Available now in a black colorway for men and a pink colorway for the ladies.

Jason REVOK Crafts Colorful Assemblage Work to Support Innocent Project
Art

Jason REVOK Crafts Colorful Assemblage Work to Support Innocent Project

A charity piece to raise funds for exonerating wrongfully convicted individuals.


Cordae Wants You to "Dream In Color" in New Visual
Music

Cordae Wants You to "Dream In Color" in New Visual

The new track is taken from his latest EP ‘Just Until…’.

First Look at the Off-White™ x Air Jordan 2 Low
Footwear

First Look at the Off-White™ x Air Jordan 2 Low

Featuring “crumbling” midsoles, Michael Jordan’s signature and other artfully-aged details.

Japan's Houkokuji Aizu Betsuin Temple Gives Its 187-Foot-Tall Kannon Statue A Massive Face Mask
Design

Japan's Houkokuji Aizu Betsuin Temple Gives Its 187-Foot-Tall Kannon Statue A Massive Face Mask

The 80-pound mask will spiritually fight COVID-19.

H.E.R. Shares Her Vulnerabilities in Debut Studio Album 'Back of My Mind'
Music

H.E.R. Shares Her Vulnerabilities in Debut Studio Album 'Back of My Mind'

Featuring appearances from Ty Dolla $ign, Cordae, Lil Baby and more.

Saweetie and Doja Cat's "Best Friend" Goes Platinum Six Months After Release
Music

Saweetie and Doja Cat's "Best Friend" Goes Platinum Six Months After Release

The collab’s accompanying music video saw the pair shut down “another fake woke misogynist.”

WACKO MARIA and el Nido flips Deliver Suede Leather Flip-Flops for the Summer
Footwear

WACKO MARIA and el Nido flips Deliver Suede Leather Flip-Flops for the Summer

Marking the latest collaboration between the Japanese and Filipino brands.


Anderson Silva Defeats Julio Cesar Chavez Jr. In Boxing Match
Sports

Anderson Silva Defeats Julio Cesar Chavez Jr. In Boxing Match

Pulling off an upset split decision.

IDK Announces "No Label Academy" Music Program With Harvard University for BIPOC Students
Music

IDK Announces "No Label Academy" Music Program With Harvard University for BIPOC Students

The free 10-day course will take place this August at the Harvard University campus.

'Loki' Episode 2 Teases Possible Involvement of Evil Company
Entertainment

'Loki' Episode 2 Teases Possible Involvement of Evil Company

Spoilers ahead.

NEIGHBORHOOD Unveils Multifunctional "OUTDOOR EQUIPMENT" Goods
Design

NEIGHBORHOOD Unveils Multifunctional "OUTDOOR EQUIPMENT" Goods

Offering flat carts, storage options and more.

Netflix Orders Workplace Comedy Series Inspired by Los Angeles Lakers Front Office
Entertainment

Netflix Orders Workplace Comedy Series Inspired by Los Angeles Lakers Front Office

Exec produced by the Lakers’ Jeanie Buss and Linda Rambis, ‘The Office’ star Mindy Kaling and more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.