Hood By Air has continued its triumphant return, previewing its upcoming runway show with a trailer for THE PROLOGUE. The short film will act as the label’s show, and has been directed by Roger Guardia and produced by Anonymous Club, the creative collective of artists, musicians, designers and creatives that falls under the Hood By Air umbrella.
When Anonymous Club was launched last year, one founding member described it to i-D as, “the creative studio that builds the content and visual narrative of Hood By Air,” while another anonymous member explained Shayne Oliver‘s role. “What Shayne has been trying to do with getting a collective together is really showing everyone, once again, how he creates in his own world,” the said. “And Anonymous Club is the nucleus of what he’s creating at the moment.”
Launching the first look at THE PROLOGUE, Hood By Air explained in a statement, “The essence of a Prologue is to create a foundational guideline that leads a series of events through transitional actions. The Prologue interprets the knowledge of the past while introducing the new characters of the future. Featuring exclusive Hood By Air attire, THE PROLOGUE is a visualizer that delivers a new perspective on characterization.”
Take a look at the posters in the gallery above, and expect the full THE PROLOGUE short film to arrive on July 15, featuring Hood By Air’s upcoming collection.
In other fashion news, Telfar recently gave a first look at its latest Converse collaboration.