A Virtual Gucci Bag Sold For More Money on Roblox Than The Actual Bag

The in-game accessory sold for approximately $4,115 USD.

Fashion
14,391 Hypes 3 Comments

Inside Roblox‘s virtual world, a digital-only Gucci bag sold for more money than the bag’s value in the real world.

Available for only one hour on May 17 as part of the Italian House’s virtual Gucci Garden exhibition, a digital iteration of the label’s Dionysus Bag with Bee sold for an original price of 475 Robux (equivalent to $6 USD) on the gaming site. In the sale’s aftermath, however, scalpers began flipping the virtual product for exorbitant prices, and while buyers turned down outrageous six-figure Robux offers, some were willing to cough up sizable sums for the coveted bag. One user paid roughly $4,115 USD, or 350,000 Robux, for the Roblox-only purse — almost $800 USD more than the real Dionysus Bag with Bee, which sells for $3,400 USD.

Reddit founder Alexis Ohanian took to Twitter to share the eye-opening sales numbers, reminding people that the in-game accessory holds no monetary value outside Roblox’s virtual domain. “Remember: this Roblox purse is not an NFT and thus has no value/use/transferability outside the Roblox world — yet it’s worth more than the physical one. Watch this space,” he wrote.

Notably, the average price of the Dionysus Bag has since fallen significantly and the Roblox value has dipped to just under $800 USD. The silhouette first debuted on Gucci’s Fall 2015 runway, creative director Alessandro Michele‘s first collection for the label.

Several other digital Gucci products were sold during the same one-hour window, including a spiked basketball bag, diamond sunglasses and a guitar case, but none gained the same resell traction as the Dionysus Bag with Bee did following the sale.

Elsewhere, Gucci recently released an eyewear line inspired by Hollywood’s vintage glamour. Take a look at the House’s new old school glamour frames.

Read Full Article

What to Read Next

Roblox and Sony Music Are Teaming Up To Bring More Artists Into the Game
Gaming

Roblox and Sony Music Are Teaming Up To Bring More Artists Into the Game

Following its wildly successful virtual concerts.

You Can Now Visit a Virtual Gucci Garden in the Roblox Metaverse
Tech

You Can Now Visit a Virtual Gucci Garden in the Roblox Metaverse

The virtual fashion exhibition will be open for two weeks.

New Data Suggests That Gucci Has Been Subtly Raising the Prices of Its Bags
Fashion 

New Data Suggests That Gucci Has Been Subtly Raising the Prices of Its Bags

With notable increases in China and France.


Gucci's New Decor Collection Is a Pattern-Filled Feast for the Eyes
Design

Gucci's New Decor Collection Is a Pattern-Filled Feast for the Eyes

Featuring everything from cushions to cutlery.

Early Look at the Air Jordan 36
Footwear

Early Look at the Air Jordan 36

Debuted in-game by the Celtics’ All-Star Jayson Tatum.

Paris Saint-Germain Opens First European Club Retail Store in North America
Sports

Paris Saint-Germain Opens First European Club Retail Store in North America

Touching down at the Westfield Century City Mall in Los Angeles.

Nike Expands the Dunk Low "Animal" Pack With This Stark Black and Gray Style
Footwear

Nike Expands the Dunk Low "Animal" Pack With This Stark Black and Gray Style

If you look closely, you’ll see the tonal animal print graphics on its suede overlays.

Watch Zion Williamson Explain the Significance of His Jordan Zion 1 "Marion" Colorway
Footwear

Watch Zion Williamson Explain the Significance of His Jordan Zion 1 "Marion" Colorway

A makeup that nods to his South Carolina upbringing.

Amazon Acquires MGM Studios for $8.45 Billion USD in Landmark Deal
Entertainment 

Amazon Acquires MGM Studios for $8.45 Billion USD in Landmark Deal

The retail giant now has access to thousands of legacy titles and new releases.


Kiko Kostadinov Partners With retaW for Solid Perfume
Design

Kiko Kostadinov Partners With retaW for Solid Perfume

The London-based designer’s first scent.

Jaden Thompson is a Rising Force in U.K. House Music
Music 

Jaden Thompson is a Rising Force in U.K. House Music

The British artist on adapting his output for a post-pandemic world.

'Jackass 4' Set to be Johnny Knoxville’s "Last Contribution to the Franchise"
Entertainment

'Jackass 4' Set to be Johnny Knoxville’s "Last Contribution to the Franchise"

After more than 20 years, the show’s co-creator is stepping aside.

Sage Nation Reworks Archival Garbstore Pieces for Exclusive Capsule
Fashion

Sage Nation Reworks Archival Garbstore Pieces for Exclusive Capsule

Transforming shirts into pleated trousers and Duffel coats into bags.

Simon Brown's AndAndAnd Unveils New Headwear Collection
Fashion

Simon Brown's AndAndAnd Unveils New Headwear Collection

Graphic Banaclavas and bucket hats.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.