lorenz Champions the Unorthodox With SS21 Lookbook
A global community that celebrates the more obscure things in life.
London-based menswear label lorenz has garnered quite the reputation for its graphic-heavy garments in recent years. The brand’s ethos of creating a “global community in celebrating the more obscure things in life” has been that since it was founded in 2017 — and for Spring/Summer 2021 it’s no different.
Through the use of nuanced spring-pastels, lorenz presents its latest collection comprising off-kilter graphics, premium fabrics and new characters and faces, including Erik the caterpillar, Naomie the gnome and the gang of the Hot Tub Club.
Stand-out pieces include the Dial-A-Llama shirts — inspired by 1950s Americana bowling shirts, while the classic hoodie has been dressed in a spring pastel yellow with a large hand-embroidered logo on the front. Accessories round out the capsule, including a “Washed Red” bucket hat and a playful gnome incense burner.
The full lorenz SS21 collection is available now from the brand’s online webstore.
In other news, rustic-Air offers up a debut collection of hand-crafted apparel and footwear.
