Clocking in at almost four minutes, the bass-heavy effort features production from BRICK! and truly highlights the collaborative chemistry between the two artists. The effortless delivery from both Keem and Scott provide a new layer of texture for the the bars they drop — which are mostly about getting rich — and almost gives it a new meaning, putting emphasis on the importance fusion of flow, cadence and lyricism.
The pair first teased the collab about a week before its release, with Keem sharing the cover art — assembled hues of brown that signify the partnership between Keem and Cactus Jack — on social media. “durag activity until we make it to the mooooooon!!! let’s go jack,” he wrote.
Stream Baby Keem and Travis Scott’s “durag activity” on Spotify and watch the music video above.
In other music news, Bas teased a possible release date for J. Cole’s The Off-Season.