UNDERCOVER Drops Special Merch to Kick off Digital Rakuten Store

Exclusive apparel and accessories to a new online-only platform.

Fashion
8,439 3 Comments

As UNDERCOVER expands its digital footprint, the legendary Japanese streetwear brand finds new ways to celebrate its own growth. Comprising some new graphic T-shirts, accessories and hybrid coaches jackets, UNDERCOVER has prepped new wares that playfully celebrate its past and present to kick off a new web store on Rakuten’s dedicated brand page.

The new push is a prelude to UNDERCOVER’s runway show during the “Rakuten Fashion Week TOKYO 2021F/W Project ‘by R’” event, held later this week but only online. Rakuten is one of Japan’s major digital retail platforms, alongside ZOZOTOWN and other competitors, and has been hosting fashion week events since 2014, though it took over the primary sponsorship duties from Amazon in 2019.

The prevalence of small “select shops” and mini-boutiques in Japan’s fashion industry speaks to its insular nature, while Rakuten Tokyo Fashion Week aims to bring the island nation’s fashion brands to a wider audience by spotlighting emerging designers and established names alike.

Imagery from UNDERCOVER’s past, like the teddy bear motif and obscured human silhouette, have been transformed by way of pierced safety pins and verbiage like “PAINLESS LIFE.” Black and white tees, totes and a series of coaches jacket/coat hybrids all feature thematic graphic prints and branding, with the coaches in particular taking on more adventurous design elements. Therein, black/white, blue/green and green/black editions all sport elongated inner layers printed with the silhouette on the rear, visible through a tall vent, while the front boasts conventional closure.

Head to UNDERCOVER’s Rakuten page to peruse the limited edition items. Note that though Rakuten shipped internationally as recently as 2019, international shoppers must use proxy services or alternative means to procure its goods.

Most recently, UNDERCOVER rejoined Valentino for a special take on its signature leather-sleeved down jacket.

Read Full Article

What to Read Next

A$AP Rocky Quietly Drops Off 'Don't Be Dumb' Merch
Fashion

A$AP Rocky Quietly Drops Off 'Don't Be Dumb' Merch

“We still need the album.”

The North Face x UNDERCOVER Drop Second Collaboration "SOUKUU Season 2"
Fashion 

The North Face x UNDERCOVER Drop Second Collaboration "SOUKUU Season 2"

“The idea is that wearing it brings you closer to a meditative state of mind,” UNDERCOVER founder Jun Takahashi told Hypebeast.

Milan To Kick Off Its Inaugural Watch Week This Fall
Watches

Milan To Kick Off Its Inaugural Watch Week This Fall

With a focus on independant watch brands.


Balenciaga to Release Special Pieces With Debut Ginza Store
Fashion

Balenciaga to Release Special Pieces With Debut Ginza Store

Spanning RTW, accessories and more.

Ballaholic Teams with ASICS for Colorful GEL-QUANTUM 180
Footwear

Ballaholic Teams with ASICS for Colorful GEL-QUANTUM 180

The streetball/lifestyle brand brings its signature hoops flair to ASICS’ casual silhouette.

Battle the Elements in Stüssy's New GORE-TEX Three-Piece Apparel Collection
Fashion

Battle the Elements in Stüssy's New GORE-TEX Three-Piece Apparel Collection

Coming in matte black and Realtree MAX-5 camo print.

Snow Peak and JOURNAL STANDARD Relume Remix goyemon's Air Bubble Sandals
Footwear

Snow Peak and JOURNAL STANDARD Relume Remix goyemon's Air Bubble Sandals

Traditional weave meets contemporary comfort.

PUMA Golf Unveils Spring Break Collection
Golf

PUMA Golf Unveils Spring Break Collection

Take your golf game on vacation.

John Elliott's Edition One Runner Receives a Stealthy "Shark Suede" Makekover
Footwear

John Elliott's Edition One Runner Receives a Stealthy "Shark Suede" Makekover

The lifestyle proposal is available now for $448 USD.


Acclaimed Dutch DJ Don Diablo Launches Art Hologam With NFT Collectible on Superrare
NFT

Acclaimed Dutch DJ Don Diablo Launches Art Hologam With NFT Collectible on Superrare

Selling his first non-fungible token with a physical cartridge that contains the digital art piece.

Jordan Brand Officially Unveils its Newest Air Jordan 5 College Basketball PEs
Footwear

Jordan Brand Officially Unveils its Newest Air Jordan 5 College Basketball PEs

Just in time for March Madness.

Bell & Ross Completes Its Diver Bronze Collection With Red Bezel
Watches

Bell & Ross Completes Its Diver Bronze Collection With Red Bezel

Limited run of 999 pieces rounds out the BR 03-92 Diver Bronze.

Nike Air More Uptempo "Maximum Volume" Is Wrapped in Vintage Ads
Footwear

Nike Air More Uptempo "Maximum Volume" Is Wrapped in Vintage Ads

Are you leaving ‘em on or tearing ‘em off?

teamLab Launches Unprecedented Digital Art and Sauna Experience
Art

teamLab Launches Unprecedented Digital Art and Sauna Experience

Experience art in the “finest mental state.”

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.