Honor of Kings, a multiplayer battle arena mobile game, has become the most popular game in China and one of the highest-grossing games of all time worldwide. Burberry creative director Riccardo Tisci explains that the expansiveness of this universe and its audience was appealing. “I am excited to see how technology has found a way to build and nurture the core human needs of personal and emotional connections. Honor of Kings has created an incredible digital world where we can find a new way to dream with our Burberry community… I am so excited to have designed exclusive skins that will bring Burberry house codes into this immersive universe,” he says in a press release.
The both skins are available now via in-game purchase for all Honor of Kings players in mainland China. Discover more about the partnership in Burberry’s newsroom post.
Honor of Kings is developed by TiMi Studios, a subsidiary of Tencent Games. Burberry’s relationship with Tencent goes back to 2019 with the announcement of an exclusive partnership to develop a now-open social retail experience together. The partnership with Honor of Kings was later revealed in November 2020.